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Belgian 3D animation startup Swoove Studios raises $7.5m seed round to accelerate growth
Swoove Studios, a Belgian 3D animation software startup, has closed $7.5 million seed funding round led by European angel investors.
[Marketing Week] Bob Koigi: How marketing and communication strategies are revolutionizing healthcare experiences
In an era where healthcare is rapidly evolving, communication, marketing, and advertising companies are increasingly stepping into the healthcare arena.
Instacart and Doomsday campaign celebrates parent-child relationships
Grocery delivery service Instacart has teamed up with production company Doomsday for a trio of sentimental spots.
Votex tampon parody campaign returns aiming to get a ‘heavy flow’ of voters to the polls
Like its 2022 voter registration push featuring the same product, the campaign includes boxes designed to look like tampon packaging and instructions on how and where to vote. The faux product purports to be “free from lead, arsenic, and other heavy-flowing misogynists.”
ALDI and Leo Burnett pokes fun at holiday woes in new cinematic spots
ALDI and Leo Burnett are kicking off the holiday season with a series of new spots building on last year’s “Swindle Season” work.
Ogilvy Paris appoints Lucile Le Barillier as social media and influence Creative Director
Lucile brings a wealth of experience to reinforce the agency's expertise in digital platforms and partnerships with content creators.
51 percent of creators have already commenced holiday content, report
The findings spotlight new opportunities for Brand Marketers to align with Commerce Creators and thrive amidst the evolving consumer holiday shopping behavior and challenges of a nervous economy.
“Togetherness is just a box away”: Barilla united commuters and hearts on World Pasta Day
For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of New York City, one of the world's most hectic metropolises, where its iconic pasta boxes have become a symbol of connection, allowing people to travel through its boroughs to share a meal with loved ones.
Global apparel brand Old Navy unveils 'Love is in the House' campaign to bring the ultimate holiday style
This holiday season, Old Navy, a global apparel and accessories brand, invites everyone to come play with style with the launch of its "Love is in the House" campaign starring Jennifer Hudson.
Urban Outfitters launches Happy LOLidays campaign to relieve seasonal woes with fun and fresh twist on holiday traditions
Urban Outfitters, a global lifestyle brand dedicated to fueling the next generation's individuality through a unique blend of product, creativity, music, and youth culture, is flipping the script on holiday stress with its multi-channel Happy LOLidays campaign.
[Marketing Week] Bob Koigi: Why brands can no longer afford to ignore gaming
Gaming continues to enjoy meteoric rise with significant growth and cultural impact, positioning it as a crucial space for brands to engage with their audiences.
Webfluential launches a platform to empower the creator economy
The company has announced the launch of an additional stable of products and services to empower content creators and reshape the digital marketing landscape.
BASIC/DEPT and Google create digital symbols of solidarity for the Stonewall Visitor Center
Google partnered with longtime partner agency BASIC/DEPT to create a symbol of solidarity that honors the past, acknowledges the present, and reclaims the future.
Entrepreneurs Griffin Haddrill and Gabby Gamad launch full-service digital marketing startup LV8
Griffin Haddrill, former Founder of influencer marketing agency VRTCL, and business partner Gabby Gamad, announced the launch of new full-service digital marketing agency LV8, specializing in unique social media strategies and digital marketing.
Havas Lynx launches global healthcare influencer offering to enhance content creation in healthcare marketing
Healthcare communications agency Havas Lynx, announced the launch of a new global healthcare influencer offering that leverages the power of influencers to drive health outcomes and behaviour change.
Whiskey brand Dewar's celebrates 180 years with 'Here's to the Story' global campaign
At the heart of this new brand platform is the conviction that life's true value lies not in material possessions but in the experiences we gather, the people we encounter, and the stories we cherish.
[Marketing Week] Bob Koigi: Balancing innovation and risk: Brands’ cautious adoption of generative AI
In the ad and marketing space for example, nearly two-thirds of brand owners are already using generative AI in their marketing strategies.
Creative tech startup Artlist launches second $100K Fund to support video creators
Artlist, a creative technology company that provides a vast catalog of royalty-free digital assets and creative tools to empower brands and creators worldwide, has announced the return of its Artlist $100K Fund, a unique grant that offers one visionary creator $100K to bring their boldest and most ambitious creative idea to life.
Samsung’s campaign revives the 'The Kid from the Eight' TV Series to showcase home connectivity solutions
Samsung has launched its new campaign by creating a new episode of “El Chavo del Ocho”, one of the most iconic TV series in Latin America.
Montreal-based talent management agency Dulcedo acquires AI-powered influencer marketing startup Node App
Dulcedo Group (Dulcedo), a talent management agency headquartered in Montreal, announced the successful acquisition of Node App, an AI-powered influencer marketing platform.
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