Ogilvy Paris appoints Lucile Le Barillier as social media and influence Creative Director

Lucile Le Barillier has been appointed Creative Director of Social Media and Influence at Ogilvy Paris. She joins the team led by Matthieu Elkaim, President and Chief Creative Officer.

Lucile brings a wealth of experience to reinforce the agency's expertise in digital platforms and partnerships with content creators. Her appointment embodies the agency's ambition to develop ever more relevant and impactful campaigns and to strengthen the creative presence of brands on social networks and influencer platforms.

Matthieu Elkaim: “Lucile's arrival demonstrates the agency's commitment to creating original, relevant ideas for our clients that are rooted in popular culture and carry values.”

Lucile began her career as an Art Director at BETC, where she spent five years designing social media campaigns and activations for clients such as Ferrero, Accor, Ricard and Paris2024. She then joined Mazarine to work on L'Oréal, Perrier and the Pernod Ricard group, before launching her own business.

Lucile founded a company dedicated to eco-responsible reusable products, distributed internationally. On the strength of this enriching experience, she joined the international agency JIN, specialising in social media and influence. For four years, she restructured and managed the creative department, contributing to the acquisition of key accounts such as GrandOptical, Amazon, Five Guys and the Ferrero group.

www.ogilvy.com

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