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KFC Australia launches new brand philosophy ‘KFC FLG’ developed by Ogilvy

30-01-2025 | 08:10:37
Developed by Ogilvy, ‘KFC FLG’ was seen for the first time at the Big Bash League Cricket finals. More than just a tagline, it represents a cultural evolution of the iconic brand leveraging the renowned 1950s slogan "it’s finger lickin' good".

Kellogg’s and Leo Burnett rolls out £12m OOH campaign featuring iconic rooster Cornelius across Europe

29-01-2025 | 08:42:33
In the UK, standout sites include London Bridge's ICON, Manchester ICON Piccadilly East, and The Screen at Printworks Manchester.

KFC launches 'bribe bucket' campaign in call of duty, turning chicken into in-game bargaining power

28-01-2025 | 09:10:50
Capitalizing on Call of Duty’s proximity chat—a voice feature that lets players talk, joke, or trick their opponents —the campaign invites gamers to barter for mercy by offering up KFC vouchers in exchange for being spared.

Hellmann’s combines humor and heart in big game teaser at Katz’s Deli

28-01-2025 | 08:43:30
On Feb. 9, a meet-cute between an iconic condiment and an iconic sandwich will take place within a renowned New York institution – Katz's Deli.

Barilla Canada launches limited-edition heart-shaped love pasta for Valentine’s Day

24-01-2025 | 06:18:00
This launch is Barilla Canada's answer to the overwhelmingly positive response to the limited promotion in the U.S. the past two years.

McDonald's Australia celebrates summer road trips with new ad featuring its original squad

22-01-2025 | 08:55:21
Building on the brand’s 24/25 summer platform, “Macca’s run?”, the ad features four iconic McDonaldland characters getting together one summer arvo for an epic Macca’s run.

Nespresso Canada appoints Citizen Relations as PR agency of record

22-01-2025 | 07:46:22
This strategic partnership combines Citizen's creative firepower with Nespresso's premium legacy, launching a new era of innovative storytelling and brand building in the Canadian market.

Kellogg’s united cereal brands in Masterbrand marketing campaign

21-01-2025 | 08:53:00
Featuring comedian and social media icon Celeste Barber, famous for parodying influencers, the ‘for real’ campaign challenges unreal eating trends and misinformation perpetuated on social media.

Suja Life picks BarkleyOKRP as creative agency of record

21-01-2025 | 08:28:46
Suja Life began the agency search process in the fall of 2024 and retained the services of Joanne Davis Consulting to manage the process.

DR.VEGAN selects ARK Agency for creative roles

21-01-2025 | 08:12:00
DR.VEGAN, the UK’s plant-based supplements and vitamins brand has appointed ARK Agency following a competitive pitch process.

72andSunny appointed as creative agency of record for Panera Bread

20-01-2025 | 07:02:00
72andSunny stood out as a partner that embraced Panera’s vision to re-energise the brand, elevate creative storytelling, and ensure that Panera feels as dynamic and relevant as ever.

Dentsu Vietnam uses ceramic plates to highlight malnutrition crisis

17-01-2025 | 07:20:03
Dentsu Vietnam has launched Malnutrition Plates, a campaign that is turned everyday tableware into powerful symbols of advocacy to raise awareness and drive fundraising for UNICEF’s nutrition programs in Vietnam.

Full Contact wins creative accounts for Papa Gino’s and D’Angelo

10-01-2025 | 08:31:16
The agency officially began working with Papa Gino’s and D’Angelo earlier this year after being awarded the creative business without a review.

Domino's teams up with all-pro wide receiver Stefon Diggs to give away $1 million worth of emergency pizzas

18-12-2024 | 08:33:16
Domino's is teaming up with All-Pro wide receiver Stefon Diggs, who was injured earlier this season, to give away $1 million worth of free Emergency Pizzas to fans who had him on their fantasy football roste

Soup Kitchen London and Just Eat launch campaign to provide meals for the homeless this Christmas

18-12-2024 | 08:16:59
The new campaign follows on from Wonderhood’s award-winning “Homeless Christmas Dinners” an emotive photography series featuring 10 beautiful but solemn and harrowing still-life photos which reflected the make-shift meals homeless people eat at Christmas time

TMW selected as customer engagement agency of record for McDonald's UK & Ireland

17-12-2024 | 08:37:27
Additionally, this process marks TMW’s first new business opportunity operating in collaboration with the wider Accenture Song business, following their acquisition in April.

ButcherBox partners with Full Contact on holiday campaign to promote thoughtful meat gifts

17-12-2024 | 08:15:20
Created in partnership with agency Full Contact, the social and digital Holiday Gifting campaign displays the range of thoughtful and convenient gifting alternatives for the person who appreciates curated, premium protein.

Food manufacturer Goodman Fielder appoints TBWA\Sydney as integrated creative agency

13-12-2024 | 07:15:09
TBWA\Sydney will lead all strategy and creative thinking across the ‘Total Brand Experience’ for the Helga’s brand.

Ninjacart Startup Program launches to empower foodtech and agritech startups

12-12-2024 | 05:46:00
Indian agritech startup Ninjacart, has announced the launch of its Ninjacart Startup Program. This agritech-focused startup program aims to accelerate the growth of early-stage foodtech and agritech startups by providing access to cutting-edge technology, venture capital partners, financial backing and expert business advisory.

Israeli cocoa-tech startup Celleste Bio closes $4.5m to scale production of cell cultured cocoa

10-12-2024 | 05:38:00
Celleste Bio, an early-stage cocoa-tech startup, has closed of $4.5 million seed financing round to scale production of cell cultured cocoa.

Taco Bell celebrates fan-created memories with unique drive-thru photo experience

09-12-2024 | 08:17:00
Now, the brand is giving fans an opportunity to keep doing what they do best with the Live Más Drive-Thru Cams, a unique Taco Bell experience that celebrates their genuineness.


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