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With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.

Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc.

Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences.

US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.

Xandr’s Monetize SSP now offers a feature-rich, intuitive deals platform coupled with marketplace innovation which empowers sellers to drive high-value transactions with buyers.

New consumer shopping habits have marketers turning to sales data to better connect consumer behavior to sales, according to a new study by The Trade Desk.

The cards will convert digital tokens into fiat currency that can be used anywhere Mastercard is accepted. The initiative is part of Mastercard’s global crypto card program, which seeks to support native digital currencies as payment tools.

As part of its net zero strategy, Mastercard had already committed to meet its existing science-based targets (SBTi) for greenhouse gas reduction, which are aligned to the United Nations Business Ambition for a 1.5°C future.

Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.

In September, Shopify announced a global ecommerce hub for merchants called Shopify Markets and added B2B features to premium platform Shopify Plus last month.

Dutch multinational conglomerate Prosus, a major subsidiary of South African Naspers, has entered into an agreement to acquire an additional 2.5% stake in Delivery Hero, subject to regulatory approval, through its subsidiary, MIH Food Holdings B.V.

As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.

John de Mol's creative, production and distribution business is ramping up its organization and has announced the appointment of Maarten Meijs as CEO. Meijs joins the company from ITV Studios where he held the position of President Global Entertainment.

Walmart is testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” in an expansion of its conversational commerce functionality, the company recently announced.

Gorillas, the European market player in instant on-demand grocery delivery, has successfully raised close to $1 billion in Series C funding round.

As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.

The agreement involves the creation of a co-branded commerce platform ‘Oh My Cart’, a one-click, channel-neutral commerce solution for client partners

Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.

In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.

NielsenIQ, the industry player in global measurement and data analytics, has announced two key acquisition agreements --Data Impact and Rakuten Intelligence.

TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.