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Dept creates AR puffer jacket as limited edition virtual apparel drop
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.
BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.
Outbrain strengthens its Benelux sales team with new hire
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.
Incentro Africa becomes first company in Africa to achieve Google Cloud Partner Work Transformation Specialization
Incentro has achieved the Google Cloud Partner “Work Transformation” Specialization, a development that gives any organisation looking to deploy collaboration solutions, the confidence that with Incentro, they are in experienced hands.
Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.
ITV invests in what3words under its Media for Equity Programme
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.
[Startup Interview] Noel Wilson, Lars Evers, Founders, Jellow, Netherlands
Jellow is an on-demand freelance startup that seeks to connect companies with freelancers directly eliminating the hustle that comes with using intermediaries. The startup’s founders Noel Wilson & Lars Evers explain.
Hearst names Mahendra Durai Senior Vice President, Chief Technology Officer
Mahendra Durai, who currently serves as chief information officer at Hearst, has been named senior vice president, chief technology officer.
[Interview] Esinam Yevu, Co-Founder, PayBox, Ghana
Esinam Yevu is Co-Founder and Communications Lead at Ghanaian fintech startup, PayBox.
[eMarketer] China’s internet population to reach 1 billion by 2022
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
Verizon Media expands commerce business, plans to launch Yahoo Shops
Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.
Ballard orders for modules to power Scotland's first fuel cell-powered train
Ballard Power Systems announced a purchase order from Arcola Energy, for Ballard FCmoveTM-HD fuel cell modules to power a passenger train planned for demonstration during COP26.
[eMarketer] Gen Z drives social media penetration in Canada
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
Desperados launches world’s first dance-powered app to support Europe’s nightlife industry
Tequila beer brand Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app.
Snap acquires tech startup Fit Analytics
Snapchat's parent company Snap has acquired Fit Analytics, a technology start-up that has built technology to help shoppers pick the right-sized clothing and footwear when they shop online.
World Woman Foundation and Hootsuite releases Digital Gender Diversity Impact Report 2021
World Woman Foundation has released the Digital Gender Diversity Impact Report in partnership with Hootsuite, Georgetown University’s Business for Impact, and VMLY&R Commerce.
Dept acquires software consultancy firm Devetry
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
Samsung Neo QLEDs receives first gaming TV performance certification from VDE Germany
Samsung Electronics has announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE).
Outbrain launches Content Coalition to fuel audience exchange between publishers
Launched first in Australia and New Zealand, but now available across the EU, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s SmartFeed technology to exchange links, for free.
Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
Epsilon® and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
[Vacancy] Talpa Network is looking for a Back End Developer
Talpa Network is directly looking for a Back End Developer
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