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The data reveals that companies spent 8% less on digital advertising than in the same period last year.

60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.

The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.

More than 1,600 mobile app marketers were surveyed across nine countries, including US, UK, Korea, France, Germany, Indonesia, Japan, Singapore, and Vietnam.

Compared to previous years, the changes in brand value presented in this year are more closely related to the macroeconomic trends and highlight the industrial momentum of the current Chinese economy.

Digital is also expected to follow an upward trajectory to reach $442.6 billion in 2024, representing 58.8% of global advertising spend.

2023 ended up stronger than anticipated by MAGNA in its mid-year forecast update

The market is driven by factors such as digital transformation across multiple sectors, increased credibility, and the growing proliferation of digital marketing software. However, the lack of short-term return on investment is hindering market growth.

The study combines Kantar’s attitudinal and behavioural data to help marketers finetune their growth strategies for next year. According to Kantar these are the 10 trends that will move the needle:

Brands are also underestimating the importance of monitoring and evaluating the impact of sponsorship, says the WFA Evolution of Sponsorship report, produced in partnership with Lumency.

PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker published.

From January to October this year, $107 billion in ad revenue was injected into Asia’s media industry, with TV attracting the lion’s share.

Birdseye, a pioneering force in the retail and e-commerce artificial intelligence sector, has announced a seed investment of US$3 million from Drive Capital.

Interbrand has launched its Best Global Brands 2023 ranking, revealing many of the world's top 100 brands are in a state of stagnation.

eBay gathers 28 data points, while Amazon collects 25 data points spanning 11 data types, including personal, financial, and location data.

Although Facebook and TikTok convincingly lead in the number of users, Instagram, the third-largest platform in the social media space, is the favourite among social media users.

In the afterglow of a post-pandemic world, the future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.

The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Although the optimisation scores have increased compared to previous research, there is still a lot to be gained for retail chains in the Netherlands and Belgium. 

The video on demand market is expected to witness notable growth owing to rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming, and rise in number of streaming services.