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The use of AI with social media management software is one of the major trends supporting the content marketing market.

S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.

Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.

Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.

Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.

IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.

The ‘Whole Marketer course’ will empower marketers enabling them to take a holistic view of the leadership, technical and soft skills required for a successful career in marketing, while also the personal understanding to live a fulfilled life.

Hearst has announced that April Lane has been named chief e-commerce officer. In this new role, Lane will lead the expansion of e-commerce and performance marketing capabilities across the organization’s consumer media businesses.

Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.

Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.

Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).

broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.

Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.

AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.

Launched in October for men’s college basketball programs, the Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program.

The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.

Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.

The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform.

Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced a new partnership.

With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.