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The platform has been making headlines for attracting major investments from tech giants, and AiAdvertising has already begun incorporating the chatbot program into the development of its advertising campaigns.

Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.

YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.

Gamut offers advertisers brand-safe, direct access to premium CTV video ad inventory and relevant audiences in every DMA. Waymark is a creative AI startup that automates video production and returns ready-to-air commercials for any local business in minutes.

The study explored the nuances in video types, and how they relate to consumers’ perceptions of the brand that is advertising against this content

Alvero, a widely renowned industry authority who was at Nielsen for 20 years, will lead the global accreditation process and manage compliance worldwide for IAS.

This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets.

With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed.

Smartly.io, the digital advertising platform for creative and performance marketers, has announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.

MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.

Kantar has announced the launch of Vivvix, a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence across digital and traditional media, including mobile apps, streaming, and social media.

Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.

Nearly 30% of major advertisers say they’re cutting their ad budgets into next year, according to a World Federation of Advertisers (WFA) survey of 43 multinational companies.

Many major brands spend years building strong relationships with their loyal customers, generating unique and valuable insights regarding their target audiences. Galileo can enable brands to unlock that data in a privacy-conscious manner to find new customers that share similar characteristics.

World Federation of Advertisers, WFA,  has added 11 new corporate members since July, bringing its total membership to 148 companies.

Kantar, the world’s marketing data and analytics company, has announced the launch of its Global Connected Data Solutions Team within its Profiles division.

Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality.

Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.

The study looked at how households choose to watch their favorite holiday programming – highlighting the seasonal impact on viewership across program genres, co-viewing and streaming viewership.

OpenAudience allows retailers, consumer brands, data owners and publishers to match their data directly with OpenX's 200 million monthly users across 1,200 publishers.

Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.