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Nielsen acquires French ad monitoring company TVTY
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
[Vacancy] Talpa Network is looking for a Technical Lead Web Development Audio
Talpa Network is directly looking for a Technical Lead Web Development Audio
Maven adopts Verizon Media’s identity solution to drive relevance and trust
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet today, has announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet.
Orange Ventures invests in French online media outlet and content producer Brut.
Orange Ventures, Orange’s venture capital investment subsidiary, is investing in the media company Brut. as one of the main investors in a series C funding round of 75 million dollars. This new funding will help Brut to further its international ambitions.
Dentsu Group acquires global customer experience and commerce agency LiveArea
LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.
Kantar completes acquisition of Numerator extending shopper insights
Kantar, the global data-driven insights and consulting company, has completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners.
Xandr launches new guide exploring the future of identity
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants
Huobi launches advertiser incentive plan to strengthen its P2P market
Shortly after the launch of its zero-fee policy in May this year, global cryptocurrency company Huobi has announced an "Incentive Plan" for advertisers with an aim to increase the liquidity of its P2P market.
[Vacancy] Talpa Network is looking for a Techlead Online Video Core Services
Talpa Network is directly looking for a Techlead Online Video Core Services
[eMarketer] Payfac model reshaping payments ecosystem
Payments facilitator, payfac, model that that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
Xandr unveils first of its kind forecasting and analysis across CTV and linear addressable
Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.
Omni-channel media solutions company Catalina connects with Verizon Media to advance measurement
Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world.
[eMarketer] Livestreaming e commerce takes shape in US
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
Mercy Ships selects Emplifi to centralize international social media campaigns
Emplifi, the unified customer experience platform, has announced it has been selected by Mercy Ships, the hospital ship charity, to boost the healthcare organization’s social media presence and expand its global reach.
Minute Media expands Voltax Video offering for publishers
Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.
Logitech G introduces the G335 Wired Gaming Headset
Logitech G, a brand of Logitech and innovator of gaming technologies and gear, has introduced a new, lightweight headset to its Color Collection, the Logitech G335 Wired Gaming Headset, which is available in three colors including the new Mint colorway.
[eMarketer] Ethical questions on use of AI by big tech companies
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.
BuzzFeed acquires entertainment firm Complex Networks from Hearst and Verizon
The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.
Apple launches studios targeting young creatives
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
Alchimie partners with Altice on distribution of content
Alchimie, the OTT subscription video platform, and Altice, a player in the French telecom/media conversion, have launched a strategic partnership to provide more than 400 hours of premium content.
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