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Starcom Australia appoints Sarah Tillitt as Head of Digital

11-06-2021 | 11:38:00
Reporting into Starcom’s National Head of Investment and Digital, Mark Duffy, Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients.

Havas Media Group and Teads target consumers, publishers and advertisers with new project

11-06-2021 | 11:33:09
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.

[eMarketer] Pandemic redefines future of banking in US

11-06-2021 | 11:24:51
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.

Logitech marks milestone in conflict-free minerals commitment

10-06-2021 | 11:27:29
All Logitech products are verified as being made only with minerals and resulting metals that comply with conflict-free standards.

[eMarketer] Virtual Reality and consumer marketing in China

10-06-2021 | 08:54:56
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.

[eMarketer] Digital media consumption on unprecedented growth in US

09-06-2021 | 12:30:00
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.

VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+

09-06-2021 | 11:17:42
VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.

[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions

08-06-2021 | 11:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.

Intracto Group acquires digital agency Internet Architects

03-06-2021 | 13:16:00
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.

MTG completes acquisition of tower defense gaming studio and publisher Ninja Kiwi

02-06-2021 | 16:35:24
Since the announcement of the acquisition, Ninja Kiwi has continued to deliver on its strategy, resulting in continued strong performance from the company.

Dept partners with Terra Neutra to create an e-commerce carbon positivity app

01-06-2021 | 13:29:37
ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset.

Mastercard and Conservation International launch Wildlife Impact Cards in wildlife protection drive

28-05-2021 | 15:24:45
The program will help promote awareness of the urgent need to preserve the habitats of these and more than 2,000 other Critically Endangered Wildlife species.

TikTok launches new tools to tackle bullying

27-05-2021 | 15:02:49
The tools allow creators to delete multiple comments at once or report them for potentially violating our Community Guidelines.

Havas Media Group appoints Mike Bregman as Chief Data Officer for North America

25-05-2021 | 13:28:38
Bregman joins HMG after other recent leadership appointments across North America with Meghan Grant, recently named Chief Strategy Officer, and Amy Ginsberg, as the Chief Investment Officer.

Clear Channel Europe and Broadsign extend partnership to transform the DOOH sales experience

25-05-2021 | 08:48:12
The collaboration aligns with CCE's strategic plans to optimize media selling and buying across its global network of inventory using technology.

[eMarketer] Striking a balance between crypto trading and environmental conservation

21-05-2021 | 14:59:00
However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.

[eMarketer] US telecoms dump media businesses for 5G

19-05-2021 | 14:56:43
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.

Digital media landscape becoming a multiverse phenomenon, Mindshare research

19-05-2021 | 08:10:25
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.

Oracle launches world’s first ad measurement tech for 3D in-game environments

18-05-2021 | 16:01:54
To help marketers better understand advertising performance in video games, Oracle has announced the world’s first ad measurement technology for 3D in-game environments.

[eMarketer] China’s strategy to dominate the next generation of internet

14-05-2021 | 16:52:35
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.

Havas partners with Wellcom Worldwide to launch integrated content studios

14-05-2021 | 13:39:00
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.


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