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Nielsen acquires French ad monitoring company TVTY

14-07-2021 | 15:34:54
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.

[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth

13-07-2021 | 13:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.

[Vacancy] Talpa Network is looking for a Technical Lead Web Development Audio

12-07-2021 | 12:43:00
Talpa Network is directly looking for a Technical Lead Web Development Audio

Maven adopts Verizon Media’s identity solution to drive relevance and trust

09-07-2021 | 15:31:26
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet today, has announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet.

Orange Ventures invests in French online media outlet and content producer Brut.

08-07-2021 | 15:59:09
Orange Ventures, Orange’s venture capital investment subsidiary, is investing in the media company Brut. as one of the main investors in a series C funding round of 75 million dollars. This new funding will help Brut to further its international ambitions.

Dentsu Group acquires global customer experience and commerce agency LiveArea

07-07-2021 | 13:33:10
LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.

Kantar completes acquisition of Numerator extending shopper insights

07-07-2021 | 13:29:21
Kantar, the global data-driven insights and consulting company, has completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners.

Xandr launches new guide exploring the future of identity

07-07-2021 | 11:25:00
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants

Huobi launches advertiser incentive plan to strengthen its P2P market

06-07-2021 | 12:14:38
Shortly after the launch of its zero-fee policy in May this year, global cryptocurrency company Huobi has announced an "Incentive Plan" for advertisers with an aim to increase the liquidity of its P2P market.

[Vacancy] Talpa Network is looking for a Techlead Online Video Core Services

05-07-2021 | 10:12:00
Talpa Network is directly looking for a Techlead Online Video Core Services

[eMarketer] Payfac model reshaping payments ecosystem

02-07-2021 | 15:31:45
Payments facilitator, payfac, model that  that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.

Xandr unveils first of its kind forecasting and analysis across CTV and linear addressable

30-06-2021 | 15:20:28
Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.

Omni-channel media solutions company Catalina connects with Verizon Media to advance measurement

29-06-2021 | 13:00:00
Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. 

[eMarketer] Livestreaming e commerce takes shape in US

29-06-2021 | 11:00:00
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.

Mercy Ships selects Emplifi to centralize international social media campaigns

29-06-2021 | 10:15:00
Emplifi, the unified customer experience platform, has announced it has been selected by Mercy Ships, the hospital ship charity, to boost the healthcare organization’s social media presence and expand its global reach.

Minute Media expands Voltax Video offering for publishers

28-06-2021 | 11:15:00
Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.

Logitech G introduces the G335 Wired Gaming Headset

28-06-2021 | 11:00:00
Logitech G, a brand of Logitech and innovator of gaming technologies and gear, has introduced a new, lightweight headset to its Color Collection, the Logitech G335 Wired Gaming Headset, which is available in three colors including the new Mint colorway.

[eMarketer] Ethical questions on use of AI by big tech companies

28-06-2021 | 10:30:00
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.

BuzzFeed acquires entertainment firm Complex Networks from Hearst and Verizon

25-06-2021 | 11:53:55
 The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.

Apple launches studios targeting young creatives

25-06-2021 | 11:50:04
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.

Alchimie partners with Altice on distribution of content

25-06-2021 | 11:46:26
Alchimie, the OTT subscription video platform, and Altice, a player in the French telecom/media conversion, have launched a strategic partnership to provide more than 400 hours of premium content.


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