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4Creative bolsters team with new Deputy ECD and Creative Director
Channel 4 has announced that 4Creative’s Eoin McLaughlin has been promoted to the newly created role of Deputy Executive Creative Director and the appointment of award-winning creative Lydia Raghavan to Creative Director.
Banijay appoints Lars Blomgren as Head of Scripted EMEA region
World’s largest independent content creation Group for television and multimedia platforms Banijay has announced the appointment of Lars Blomgren as Head of Scripted, EMEA.
Nielsen and Translation Enterprises partner to provide cultural insights to marketers
Nielsen and Translation Enterprises are teaming up to create an offering to help brands activate, plan and measure what resonates in popular culture.
Verizon Media launches OTT Smart Auction to bring real-time demand to OTT publishers
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers.
VICE Media Group inks new content deal with Hulu
VICE Distribution, the newly created distribution and licensing group of VICE Media Group (VMG), has signed a new premium content deal with streaming platform Hulu, for 100 hours of original VICE TV content.
Programmatic trading takes two fifths of global digital media investment by multinationals, report
Programmatic trading channels for WFA Members account for more than two fifths of global digital media investment, up from 16 per cent in 2016.
Zespri selects WPP agencies to enhance its global market proposition
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
Refinery29 picks Simone Oliver as new global Editor-in-Chief
Media and entertainment company for young women Refinery29 has announced that digital pioneer and thought leader Simone Oliver will join as Global Editor-in-Chief, starting September 30, 2020.
MediaMonks merges with Dare.Win strengthening its creative and content capabilities
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.
JCDecaux and Locala partner to enhance media efficiency and synergies between OOH and mobile
JCDecaux SA the global outdoor advertising company, has announced its partnership with Locala, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall.
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