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ITV and Virgin Media O2 announce long term commercial partnership
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.
Schneider Electric and GreenYellow partner to accelerate low-carbon trajectory of large companies globally
For Schneider Electric, this partnership supports the development of additional solutions focused on improving energy efficiency for the digital transformation of industrial and building applications.
[eMarketer] US retail media ad spend to surpass $30 billion mark this year
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
DoubleVerify launches publisher solution in Europe
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that the DV Publisher Suite is now available to European publishers.
Liberated Syndication partners with Samsung to bring its podcasts to Samsung Galaxy devices
Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.
Essence appoints Anna Berry as UK Managing Director
Global data and measurement-driven media agency, Essence, has announced the appointment of Anna Berry as its UK Managing Director. Berry has been promoted from SVP Head of Client Services EMEA.
BICO’s group companies CELLINK and CYTENA win five German Design Awards for excellent product design
Five products from BICO, the global Bio Convergence company, has been awarded with the prestigious 2022 German Design Awards.
TİAK Board retains Kantar and expands Turkey TV audience measurement service
Kantar’s integrated technology, built to measure viewing across all screens, will be installed across the panel in Turkey.
[eMarketer] TikTok eyes 1.5 billion monthly users by 2022
With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.
[Vacancy] ViacomCBS is looking for a Coordinator Product Fulfillment
ViacomCBS is directly looking for a Coordinator Product Fulfillment
fuboTV acquires French live TV streaming service Molotov
fuboTV Inc., the sports-first live TV streaming platform, has announced it has achieved a significant milestone towards global expansion and entered into a binding agreement to acquire France’s number one live TV streaming company, Molotov SAS.
GameAnalytics launches HyperBid, a mediation platform for mobile games advertising
GameAnalytics, the analytics platform used by over 100,000 game developers, has launched HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers.
[eMarketer] Mastercard launches crypto cards in Asia to tap into demand for digital currencies
The cards will convert digital tokens into fiat currency that can be used anywhere Mastercard is accepted. The initiative is part of Mastercard’s global crypto card program, which seeks to support native digital currencies as payment tools.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
VICE Amsterdam and Google Nest announce new content collaboration
VICE and Google Nest have announced their new content collaboration ‘Huisdier Liefde’.
SAP awarded Terra Carta Seal for commitment to sustainability
The inaugural 2021 Terra Carta Seal recognizes global companies that are driving innovation and action toward the creation of genuinely sustainable markets.
Global ad spend on Facebook and Instagram on an upward trend in 2021, report
Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.
MediaMath and IBM Watson Advertising deliver addressable weather-based ad solution
IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather by location and complex data sets.
[eMarketer] Facebook ad spending on an upward trajectory
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.
Global streaming market still growing, up 21 per cent worldwide, Conviva data
Despite predictions of a ”pandemic peak,” streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva, the continuous measurement platform for streaming media.
afriQloud and whitesky.cloud have put the foundation in place for a federated EMEA cloud infrastructure
In partnership with the European company whitesky.cloud, afriQloud has designed a completely new architecture for affordable and local cloud services.
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