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Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions.

Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.

Logitech is directly looking for a Design Guide - IT Organisation

The mobile advertising market is evaluated at $180.610 billion for the year 2019 and is projected to grow at a CAGR of 21.95% to reach a market size of $724.460 billion by the year 2026 according to a recent report by Research and Markets.

The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.

Google Cloud and Groupe Rocher has announced a five-year collaboration agreement to accelerate the group’s digitization and foster its ambitious sustainability strategy through IT.

Yahoo has announced an expansion of its long standing partnership with Merkle, the technology-enabled, data-driven customer experience management (CXM) company, connecting Merkle’s identity resolution and data platform, Merkury, and Yahoo ConnectID.

Facilitating addressability through consumer-consented data is a key component that Xandr has made strides on. Through Xandr’s collaboration with LiveRamp, Xandr this year launched end-to-end support for RampID on its platform.

TVSquared has announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.

With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the launch of Custom Contextual targeting for DV Publisher Suite.

Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.

A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.

This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Data Protection Regulation (GDPR), privacy-compliant audience and content viewership data across the region.

Yahoo has announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV

Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.

Merkle, a data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion.

Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes.

Global smartphone shipments slipped 6% in Q3 2021, per Canalys—and market dynamics are shifting as vendors navigate component shortages and struggle to meet demand.

A cross-party coalition in the European Parliament has sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.

Kantar, the world’s data-driven analytics and brand solution company, has announced the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.