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As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.

Research commissioned by the CMA revealed that 71% of people shopping online had encountered these tactics.

Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.

Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand.

Thought leader and iO strategic partner Steven Van Belleghem suggests that this has everything to do with the changing market

Carbia  will be responsible for building and directing business relationships with senior executives in the company’s client portfolio, as well as leading Xandr’s positioning strategy in the region.

ViacomCBS is directly looking for a Trade Marketing Manager Benelux

Hivestack is directly looking for a Senior Marketing Manager EMEA

Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.

The Interactive Advertising Bureau UK, IAB UK, has partnered with Manchester Metropolitan University to equip graduates with essential industry insight and skills for careers in digital marketing.

The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.

Belgium-based marketing and influencer agency BeInfluence has unveiled a new department dubbed The Sway Crew bringing together talents who have signed exclusively with the agency.

This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.

The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference.

The LTK Brand Influence Forecast is based on qualitative interviews with marketers from leading brands on the LTK Brand Platform and quantitative analysis using LTK Influencer Benchmark™.

Instagram is testing “Instagram Subscriptions,” a feature that would enable users to access exclusive content from creators in exchange for a monthly fee, per a company announcement.

United Playgrounds positions itself as a Digital Solutions Group – it conceives, designs and builds end-to-end digital products, services, business solutions and data-driven marketing campaigns.

This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.

GrowForce, a growth marketing agency which has made its name in the Benelux, has joined Upthrust, one of the 5 driving forces behind Customer Collective. The integration of GrowForce with Upthrust makes the latter a European market leader in growth marketing services.

US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.

New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.