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Benvenuto Alfieri, Italy Country Director at Locala tells us how to best integrate DOOH into multichannel media strategies.

The Flyer! The Flyer enables advertisers to deliver an interactive catalog experience in a digital, omnichannel environment

WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject in Lisbon on the second day of Congress.

 In Italy alone, Clear Channel owns 800 digital screens of which over 500 are stationed across the popular cities of Rome, Milan, Naples, Florence, Vicenza, Padua, Verona, Brescia and Genoa.

The World Out of Home Organization has boosted its representation within the global industry by signing up a further ten new members from across the world.

Highlighting OOH's ability to influence buying behavior, the research shows 42 percent of consumers reporting that OOH ads directly impact their in-person shopping decisions

The World Out of Home Organization has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America.

More and more, marketers are facing challenges when it comes to identifying and reaching the best audiences that will ensure the highest return on investment for their brands. 

Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.

The partnership will integrate Winkel Media’s data driven and advanced DOOH inventory into the Hivestack Supply Side Platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both Open Exchange and Private Marketplace deals (PMP). 

Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP.

Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.

Volta Inc. an electric vehicle (EV) charging and media company, has announced it will join Ad Net Zero as a founding partner for the organization’s new USA chapter.

As a result of the partnership, mcrud's 5,800 screens in 2,000 public transport vehicles (subway, bus, streetcar) can now be bought programmatically via Hivestack's Supply Side Platform (SSP).

Through this new partnership, premium DOOH screens at CU’s retail locations across Seoul, Korea will be integrated into the Hivestack Supply Side Platform (SSP).

Through this partnership, CJ CGV inventory will be integrated into the Hivestack SSP and will now be available to programmatic buyers worldwide.

Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. For 2022 year-to-date, OOH is up 25.7 percent and comparable with the historical YTD high set in 2019 at $6.4 billion. 

Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries.

Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.

The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale. 

Global is directly looking for an Agency Manager - Leicester Square, London