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[Marketing Week] Bob Koigi: Content is king

11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.

[eMarketer] Proximity mobile payment user base in US to surpass 100 million this year

10-05-2021 | 08:20:14
Proximity mobile payment user base in the US will surpass 100 million this year. This is according to new data from eMarketer. 

[eMarketer] The rise and rise of contactless payments

07-05-2021 | 15:13:41
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.

[eMarketer] Amazon dominates US eCommerce

06-05-2021 | 11:08:05
Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.

[eMarketer] Connected TV has become a frontrunner in digital advertising

05-05-2021 | 11:39:00
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.

Marketing automation company Marvia opens North American headquarters in Portland, Oregon

04-05-2021 | 14:51:37
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.

VICE Media Group Names Van Scott as Vice President of US Corporate Communications

04-05-2021 | 14:43:37
Scott, who joins from ABC News, will be responsible for leading VICE Media Group’s US communications strategy across the organization’s entire portfolio.

Markerters embrace new content production plans amid COVID-19, Dentsu report

04-05-2021 | 14:39:37
 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.

Havas Media Group appoints Meghan Grant as Chief Strategy Officer for North America

23-04-2021 | 14:28:00
Based in New York, Grant will report directly to Global CEO Peter Mears and serve on Havas Media’s North American executive leadership team.

[eMarketer] Paypal outlines global growth strategy

22-04-2021 | 15:30:27
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.

[eMarketer] 5G network redefines payments and mobile commerce

14-04-2021 | 13:53:00
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.

[eMarketer] Pluto TV and the disruptive advertising business model

09-04-2021 | 15:50:00
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.

[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses

07-04-2021 | 15:09:29
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.

Dept acquires software consultancy firm Devetry

19-03-2021 | 15:00:00
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.

[eMarketer] Netflix, Disney and YouTube are the largest recipients of US OTT subscription revenues

15-03-2021 | 09:52:00
Netflix, Disney, and YouTube are the largest recipients of US OTT subscription revenues. In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix.

Mediahuis Ventures invests in AI coaching startup BUNCH

10-03-2021 | 14:01:00
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based  AI coaching startup.

[eMarketer] Ad agencies grapple with pandemic-induced job losses

09-03-2021 | 15:12:10
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.

[eMarketer] Grocery purchases go digital in the wake of pandemic

05-03-2021 | 15:22:19
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.

[eMarketer] Digital content consumption trends

03-03-2021 | 15:40:39
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.

EU imports from US declined by 13% in 2020 against 5.6% increase from China

01-03-2021 | 21:00:00
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.

[eMarketer] 5G wireless to experience a boom in 2021

26-02-2021 | 16:42:24
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.

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