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[Marketing Week] Bob Koigi: The battle for brand value

09-11-2022 | 14:15:00
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.

FM Schmidt appointed President of WPP in Germany

09-11-2022 | 12:04:28
In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams and promoting a strong WPP culture

Dstny acquires easybell in Germany to reach pan-European coverage

28-10-2022 | 15:40:00
Dstny, a European leader in business communications, announced the acquisition of easybell, a cloud communication challenger in Germany that provides Cloud PBX and VoIP telephony to B2B customers.

Paramount+ announces expansion into France and Germany

26-10-2022 | 13:29:09
Paramount+, the global streaming service from Paramount Global has announced that the service will arrive in France on December 1, followed by Germany, Austria and Switzerland on December 8.

SEB sets net-zero aligned 2030 targets for its credit portfolio

25-10-2022 | 11:00:00
The targets focus on the areas where we can achieve the greatest positive impact and cover SEB’s lending commitments to the oil & gas, power generation, steel, car manufacturing, and Swedish household mortgage sectors.

Mediahuis Ventures invests in German hiring intelligence platform HiPeople

21-10-2022 | 10:00:11
HiPeople, founded in Berlin in 2019, automatically collects, analyses, and visualizes all critical data on a company’s candidates and recruiting process, in one single platform, creating a seamless experience for the recruiter as well as the candidate who interacts with HiPeople’s platform.

DPG Media, Mediahuis, RTL Nederland and Talpa Network to collaborate on research into personal data safety for users

20-10-2022 | 14:12:48
With a data vault, the user can gain full control over access to his or her data.

Volvo to supply 20 heavy-duty electric trucks to Amazon

06-10-2022 | 14:54:33
Volvo Trucks will deliver fully electric heavy-duty trucks to Amazon in Germany by year end. The 20 Volvo FH Electric are expected to drive more than one million road kilometres annually, fuelled with electricity instead of diesel.

[Marketing Week] Bob Koigi: The market value of addressable advertising

14-09-2022 | 16:25:00
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.

[Marketing Week] Bob Koigi: Influencers redefine advertising and brand positioning

25-08-2022 | 13:08:00
In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.

Sasol Chemicals German facility to double its use of green steam from biomass cogeneration facility

25-08-2022 | 08:27:23
 Sasol Chemicals, a business unit of Sasol Ltd., plans to double its use of green steam from a first of its kind biomass cogeneration facility adjacent to its Brunsbüttel, Germany facility.

Serviceplan Group launches production entity to meet brands’ evolving needs

25-08-2022 | 08:20:00
Independent agency group Serviceplan is bundling its potential in the new entity Serviceplan Make to create a unique service for clients, brands and products.

RTL Group announces new management board for RTL Deutschland

24-08-2022 | 15:24:07
RTL Group, an entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts, is reorganising the Management Board of RTL Deutschland.

BASF achieves target of sourcing all palm oils from certified sustainable sources

23-08-2022 | 10:12:29
German multinational chemical company BASF has reached its goal of sourcing all palm (kernel) oils certified from sustainable sources by the Roundtable on Sustainable Palm Oil (RSPO) in 2021.

Henkel joins the Additive Manufacturer Green Trade Association

18-08-2022 | 13:43:08
The membership of the company´s Loctite 3D Printing business underlines the commitment to sustainability initiatives and aims to open up discussions on the environmental benefits of additive design and foster the adoption of (AM) in the future.

German operator Ecotel signs distribution agreement with Municall

10-08-2022 | 13:58:00
German operator Ecotel announced it has signed an agreement with sales and consulting company Municall to market cloud and fiber-optic products for business customers.

BRP acquires majority stake in German-based Pinion to spur the development of urban mobility solutions

08-08-2022 | 13:25:00
BRP, the global player in the world of powersports products, propulsion systems and boats, announced the acquisition of an 80% stake in Pinion GmbH, a pioneer in gearbox technology based in Germany.

Merck KGaA, Darmstadt, Germany and Micron join forces for more sustainable gas solutions in the semiconductor industry

08-08-2022 | 13:05:00
Merck KGaA, Darmstadt, Germany and Micron Technology, an industry leader in innovative memory and storage solutions, join forces to develop gas solutions with a low global warming potential (GWP).

Sasol Chemicals achieves sustainability milestone at three largest European sites

05-08-2022 | 15:40:44
Sasol Chemicals, a business unit of Sasol Ltd, has earned certification from the International Sustainability and Carbon Certification (ISCC) system for its three largest manufacturing facilities in Europe.

JOLT and ADS-TEC Energy launch ultra-fast charging stations in European cities

27-07-2022 | 13:17:41
JOLT Energy and ADS-TEC Energ, as part of their strategic partnership, have announced that the introduction of ultra-fast charging stations in major European cities and the United States is gaining momentum.

Hamburg-based sportswear start-up Smilodox signs professional athletes Khamzat Chimaev and Eva Lys

26-07-2022 | 13:30:00
With its high-quality and stylish sports and streetwear, the sports brand Smilodox GmbH & Co.KG is highly popular among sports enthusiasts.


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