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TotalEnergies partners with Uber to accelerate transition towards electric urban mobility
TotalEnergies and Uber are partnering to accelerate the transition of Uber’s drivers towards electric mobility, by providing support for vehicle conversion and easier access to charge points.
Publicis Groupe announces regional leadership appointments for Central and Eastern Europe
Publicis Groupe has announced regional leadership appointments for Central & Eastern Europe region. Tomas Lauko has been named Chief Executive Officer (CEO) for Central and Eastern Europe (CEE), reporting directly to Steve King, Chief Operating Officer, Publicis Groupe.
Vodafone’s European network 100% powered by electricity from renewable sources
Vodafone confirmed that its entire European operations – including mobile and fixed networks, data centres, retail and offices – will be 100% powered by electricity from renewable sources from 1 July 2021.
The Chartered Institute of Public Relations launches Tourism and Hospitality Network
Following the huge impact of the pandemic on the industry, the group aims to bring together PR professionals from across the tourism and hospitality sectors to discuss industry news and developments.
Mercedes and Ferrari are Europe's most valuable brands, report
The total value of Europe's top 500 most valuable brands has dropped 10% during the COVID-19 pandemic from €1.96 trillion in 2020 to €1.76 trillion in 2021, according to the latest report by Brand Finance, the world's brand valuation consultancy.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.
Kantar acquires MeMo² to expand cross-media effectiveness offering
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
Clear Channel Europe and Broadsign extend partnership to transform the DOOH sales experience
The collaboration aligns with CCE's strategic plans to optimize media selling and buying across its global network of inventory using technology.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
[Vacancy] Logitech is looking for a Consumer Marketing Manager Personal WorkSpace BENELUX
Logitech is directly looking for a Consumer Marketing Manager Personal WorkSpace BENELUX
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
[Vacancy] Logitech is looking for a Global Account Manager BENELUX
Logitech is directly looking for a Global Account Manager BENELUX
Global electric car sales set for further strong growth after 40% rise in 2020
New International Energy Agency (IEA), report sees major expansion in electric vehicle adoption this decade, which could accelerate further if governments implement policies aimed at reaching net zero goals.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
Intracto Group acquires service agency Stendahls
Intracto Group has entered the Nordics with the acquisition of full-service agency Stendahls. The prestigious Swedish team is known for its holistic approach to brand communication, with 120 experts in strategy, creation and tech.
IKEA partners with MUD Jeans to develop sofa covers from recycled jeans
The new KLIPPAN sofa cover is a limited collection which will be sold in 9 European markets.
Heineken unveils 2030 Brew a Better World ambitions
Heineken has announced its 2030 Brew a Better World programme, a new set of ambitious commitments aimed at driving a positive impact on the environment, social sustainability and the responsible consumption of alcohol.
Amazon becomes Europe’s largest corporate buyer of renewable energy
The company now has 206 renewable energy projects globally, including 71 utility-scale wind and solar projects and 135 solar rooftops on facilities and stores worldwide.
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