Tagresults

The activity features short videos asking viewers to consider who really loses out when access to highly effective, low cost digital tools is taken away from businesses and also highlights how targeting is essential to growing advertising revenue.

 This is the first data marketplace relationship Schibsted has entered into and will allow Xandr Invest buyers to buy Schibsted data directly in the DSP.

A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.

This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Data Protection Regulation (GDPR), privacy-compliant audience and content viewership data across the region.

A cross-party coalition in the European Parliament has sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.

Gorillas, the European market player in instant on-demand grocery delivery, has successfully raised close to $1 billion in Series C funding round.

As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.

The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.

From Belgium, Messiaen started at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years. 

The new hires come as VICE looks to bolster VICE World News’ reporting bench of journalists across EMEA, under the leadership of Matthew Champion the Executive Editor for EMEA.

InMobi, a provider of marketing and monetization technologies that fuel industries around the world, has announced that Philip Gale has joined its team as Head of Agency Development, Europe.

The coalition brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations for efficient water use at home. Currently, the average daily water use per person in Europe is 150 litres, and elsewhere much more.

The Public Relations and Communications Association (PRCA) Ethics Council and the Ethics and Compliance Initiative, ECI, have joined forces to launch a new research project to capture the global state of ethics and compliance in PR and communications.

As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.

The service’s vast slate will span all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries/factual content, and more.

GumGum, a company involved in contextual intelligence technology has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe.

The roll-out across the airline is estimated to prevent around half a million plastic bottles from ending up as plastic waste each year.

ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc, and Sky, part of Comcast Corporation, announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.

Eni, through Eni gas e luce, signed an agreement to acquire 100% of Be Power S.p.A., which through its subsidiary Be Charge is the second largest Italian operator with over 5 thousand electric vehicle charging points on public land.

MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework