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So at participating BK Drives across Brazil, lawyers presenting their valid Brazilian bar association IDs got a BK Taste 1.0, completely free.

Nintx (Next Innovative Therapeutics), a biotech startup researching and developing treatments for multifactorial diseases using Brazil’s biodiversity, has raised additional $10 million funding.

Titled 'Casa de Vidro' (Glass House), the campaign presents the largest audiovisual production in the brand's history and portrays the challenges many Brazilian families face when children assume the role of caregivers for their aging parents.

The campaign "That’s why I call McDonald’s Méqui", crafted by the agency GALERIA.ag, brings out four touching stories from real consumers, revealing the reason behind the catchy nickname.

CTA Smart, a technology company in the fuel sector, has secured a $3 million investment in a new funding round to boost its international growth.

With an initial investment of R$ 150 million, Spin represents the brewery's biggest leap in its ESG journey since arriving in Brazil, in 2010, with a mission to go beyond beer production to contribute to the transformation and decarbonization of its value chain.

Accenture has completed the acquisition of SOKO, an independent Brazilian creative agency that develops brand stories with deep impact in society by blending creativity, data and a comprehensive understanding of culture.

With this launch, the channel aims to offer viewers a unique global motorsport experience. MAVTV Brasil will deliver highly curated programming to Connected TVs across the country, offering both regional coverage and major US programs with Portuguese subtitles.

Together, the 25 brands surpassed a total value of R$ 156 billion, representing a 2% growth compared to the previous year.

Created by Soko, the core of the campaign is the fusion of English, Portuguese, and Spanish, reflecting Anitta’s diverse origins and global appeal.

To draw attention to the harsh truth of the Amazon’s plight, Vivo crafted a fake desert race that juxtaposes a wild fiction with an even wilder reality of vast environmental destruction.

But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs that mention the brand’s name into targeted ads within the platform in Brazil.

Soko will become part of the world-renowned creative agency Droga5, deepening the agency’s influence and relevance in Brazil while strengthening the market’s creative and brand capabilities within Accenture Song—the world’s largest tech-powered creative group.

Combining Hivestack's expertise in programmatic DOOH technology with Eletromidia's scope and reach will empower local and global advertisers to leverage sophisticated and targeted campaigns.

These projects aim to safeguard biodiversity and landscapes while also empowering local communities and curbing the alarming loss of forests. 

Notably, both countries have outpaced the most mature Free Ad-supported Streaming TV (FAST) market globally, the U.S., which registered an 80.6% adoption rate.