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Ogilvy Australia and AMMI captures Christmas chaos in new campaign
Capturing the quirks of an Australian Christmas and its day-after chaos, AAMI has launched a humorous new campaign tinged with a human truth, via Ogilvy.
PubMatic partners with Foxcatcher to advance data-driven advertising solutions in Australia
This collaboration makes Foxcatcher’s Worldview platform available to programmatic advertisers for the first time, via an integration with PubMatic’s Connect.
DDB Group Melbourne promotes Psembi Kinstan to CCO
DDB Group Melbourne CEO, Mike Napolitano, has announced that its group executive creative director, Psembi Kinstan, has been promoted to chief creative officer across the group’s brands in Melbourne.
Woolworths Christmas campaign celebrates classic Australian traditions
This year's campaign "Make this Christmas a Classic", produced in partnership with M&C Saatchi part of the Greenhouse Collective, shines a light on the cherished moments we share at Christmas.
Volkswagen Group Australia selects We Are Social as social agency of record
Following a fiercely contested pitch, We Are Social has been selected to lead social strategy and execution for Audi, CUPRA, Škoda, and Volkswagen Commercial Vehicles.
DDB Sydney unveils sustainability drive
DDB Group Sydney has announced its new sustainability initiative - a unique partnership with the international #ChangeTheBrief Alliance; the first of its kind for an agency in the Southern Hemisphere.
Leo Burnett secures ANZ’s creative account
The Big Four bank's account, which was previously held by Special Group, was sought after by some of the industry’s top agencies, including BMF, dentsu, and The Monkeys.
Australian utility company ActewAGL picks Affinity as its marketing agency
The broad scope covers brand, product strategy, creative and campaign development, customer experience, MarTech and digital.
Yarn appointed creative agency for Hell Pizza
Following a competitive pitch process, indie agency Yarn has been officially appointed for brand strategy and creative for Hell Pizza New Zealand and Australia.
Mazda revives its ‘Zoom-Zoom’ tagline in new campaign
First established by the Mazda Corporation globally in 2004, Zoom-Zoom clearly communicated the ‘emotion of motion’ first experienced as a child, and instantly captured the hearts of Australians at a pivotal time for the Mazda brand locally.
Nielsen launches solution that enhances digital campaign precision in Australia and New Zealand
Nielsen Advanced Audiences will be available for digital campaigns and all digital activations by simply searching for “Nielsen Advanced Audiences” on some of the region’s most prominent DSPs.
Heinz launches Pickle Flavoured Ketchup by sending human pickle to world’s biggest tomato festival
The campaign launched on social media with hundreds of applicants vying for the role, with one lucky winner eventually donning the custom-made Pickle costume and traveling to Spain for the festival.
ACCIONA Energía Australia selects DDB Group Melbourne as lead creative agency
Agencies were not involved in a traditional pitch, instead following an iterative and collaborative approach that reflects the company’s dedication to building partnerships that align with its sustainable and responsible approach to doing business.
Nielsen launches deduplicated YouTube CTV campaign measurement in Australia
Measurement of the YouTube CTV app in Nielsen ONE Ads, the company’s cross-platform campaign measurement product suite, includes co-viewing and will be deduplicated against other YouTube exposures across computers and mobile devices.
Google Australia and 72andSunny unveil Google Pixel 9 series with new campaign
Focusing on Google Pixel’s ‘Circle To Search’ feature, the TVC sees ex-West Coast Eagles player Nic Naitanui finding unexpected inspiration in a seemingly everyday moment.
Australian firm realestate.com.au unveils campaign highlighting the home ownership journey
The campaign aims to encourage and motivate buyers, sellers and renters to ‘Keep Moving’ towards their next home, with Australia’s number one address in property there to help throughout the property journey.
Australia’s auto sector has invested $690 million in ads in 2024, report
The increase in automotive advertising was driven by strong investment from the sector’s key players, as reflected by the list of Top 10 Ad spenders for the auto sector for FY 2024:
Hyundai partners with 36 Months Initiative to advocate for safer social media use among teens
Hyundai Motor Company Australia has announced its partnership with 36 Months, a pioneering social initiative dedicated to raising the legal age for social media app usage from 13 to 16
Havas acquires Australian media agency and creative production company, Hotglue
The acquisition is the latest step from Havas to accelerate its Converged global strategy and the transition to an even more client-centric, audience first, integrated approach.
Footwear brand VIVAIA selects Edelman Australia as PR agency of record
The appointment follows a competitive pitch process and builds upon Edelman’s existing base of fashion and lifestyle clients in Australia.
VML launches in Perth
At the event, it was announced that Adam Kennedy has been appointed managing director of VML in Perth, in addition to his current role as managing director of VML in Brisbane.
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