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Fanta Lemon Launches in Australia with new 'wanta Fanta' campaign
The 'Wanta Fanta' campaign cleverly reimagines the classic Fanta slogan, leveraging a modern rendition of the iconic jingle to connect with young Aussies’ pursuit of work-life balance.
Netflix Australia picks Amplify as its new creative agency of record
Netflix Australia has appointed Amplify Australia as its lead creative agency for 2025, strengthening a partnership that has been in place since 2022.
Vodafone doubles mobile reach with activation featuring Bag Raiders
Performing on top of the world’s biggest button in Martin Place, their pop-up lunchtime set drew a crowd of thousands as fans eagerly gathered to mark the occasion.
Warner Bros. Discovery picks Special as creative agency to launch streaming service in Australia
Max – the premier global streaming service from Warner Bros. Discovery is set to launch in Australia in H1 2025. Max is the destination for high quality entertainment that commands attention and gets everyone talking.
Leukaemia Foundation selects Thinkerbell as the lead agency for the Leukaemia Foundation’s World’s Greatest Shave 2025
Prior to the pitch, The Leukaemia Foundation developed the platform 'That’s Bloody Beautiful'. As part of its first assignment, Thinkerbell has worked with The Leukaemia Foundation to bring the 2025 World’s Greatest Shave campaign to life.
Tourism Tasmania retains BMF Australia as lead creative agency
BMF will continue to work on the creative strategy and execution for Tasmania’s destination brand, as led by the state tourism organisation.
Anita Deutsch-Burley appointed General Manager of Dig Agency
In the role of GM at Dig, Anita will oversee the agency’s operations, support the delivery of strategic and executional excellence for clients, as well as driving the integration of recent acquisitions such as Brand Ninja AI.
KFC Australia launches new brand philosophy ‘KFC FLG’ developed by Ogilvy
Developed by Ogilvy, ‘KFC FLG’ was seen for the first time at the Big Bash League Cricket finals. More than just a tagline, it represents a cultural evolution of the iconic brand leveraging the renowned 1950s slogan "it’s finger lickin' good".
Publicis Groupe ANZ acquires independent media agency Atomic 212°
The acquisition of Atomic 212° presents a unique opportunity to bring Australia's most progressive independent media agency into our fold, further strengthening and scaling our media capabilities.
Club Med chooses Hopeful Monsters as creative partner for Australia and New Zealand
Hopeful Monsters will manage all creative communications for the brand, driving demand for all-inclusive stays and positioning Club Med as a bucket list destination for the ANZ market, supporting the brand’s mission to create unforgettable holiday experiences.
McDonald's Australia celebrates summer road trips with new ad featuring its original squad
Building on the brand’s 24/25 summer platform, “Macca’s run?”, the ad features four iconic McDonaldland characters getting together one summer arvo for an epic Macca’s run.
Porsche Australia selects Dig Agency as creative agency
Dig Agency has been appointed creative agency for Porsche Cars Australia, ending the brand’s eight year relationship with DDB.
Deutsche Bank helps to finance Global Power Generation Australia's renewable energy expansion
Deutsche Bank has supported Global Power Generation Australia (GPG) on its 2.3 billion Australian dollar financing facility, to further invest in its renewable energy portfolio.
Food manufacturer Goodman Fielder appoints TBWA\Sydney as integrated creative agency
TBWA\Sydney will lead all strategy and creative thinking across the ‘Total Brand Experience’ for the Helga’s brand.
Kraft Heinz appoints TBWA as integrated creative agency for Australia and New Zealand
TBWA will service the account from its offices in Melbourne and Auckland, overseeing all strategic and creative output across Kraft Heinz’s diverse portfolio of brands, including Heinz, Gravox, and Wattie’s.
Bastion secures Kellanova’s creative account in Australia and New Zealand
This account expands on Bastion’s recent project celebrating Kellogg Australia’s 100-year milestone, marking a new era in the partnership.
McDonald’s Australia launches summer campaign
Summer is the season of permissibility, and at the end of a tough year for most Australians, the campaign invites the nation to sit back, relax, and enjoy some feel good moments.
Foodtech startup Fresho secures $17m to transform fresh food wholesale with AI-powered ordering platform
Fresho, an order management platform that helps fresh food wholesalers operate more efficiently and better service their restaurant customers, has announced the closing of its $17 million Series B funding round, bringing total investment to $50 million to date.
Apparent wins Volkswagen Group Australia’s digital, CX account
Independent agency Apparent has been appointed to Volkswagen Group Australia’s digital and CX business following a competitive pitch. The appointment encompasses Audi, Volkswagen, Skoda and CUPRA.
Toyota celebrates Hilux durability, reliability in new campaign
Directed by Tim Bullock from Scoundrel, the integrated campaign will be activated across key sponsorships, OOH, broadcast, BVOD, digital, radio, in-store, CRM & social with further extensions to follow.
Australian Defence Force Recruiting selects TBWA\Melbourne as its lead creative, ad agency
Australian Defence Force Recruiting (DFR) has appointed TBWA\Melbourne – The Disruption Company as their lead creative advertising and digital services agency following a competitive and detailed pitch process.
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