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The partnership will see Five by Five Global develop a major national launch campaign in 2026, designed to unite Australians in support of the surf lifesaving community.

Vodafone Australia has appointed Howatson+Company as its creative agency of record, ending a pitch process run by Trinity P3 and TPG Telecom's procurement team.

It reflects Omnicom’s commitment to flexibility, innovation, and deep specialization, adapting to an ever-changing landscape and ensuring it delivers the best fit solution for clients.

Commencing in July, the partnership will see the team at Ogilvy PR manage strategic communications activity for Tourism New Zealand in Australia, including earned-first creative campaigns and brand storytelling.

Blundell Jones will be based in Sydney and will lead regional strategy and growth, bringing LG Ad Solutions' premium Smart TV advertising capabilities and proprietary data to one of the world’s most advanced video markets.

Created by Ogilvy, the new ‘Young and Alone’ campaign exposes the raw, unfiltered experience and struggles of youth homelessness.

The overarching platform ‘Everyday People, Legendary Work’ aims to educate the community about the AFP’s role, and responsibilities showcase the opportunities to work in more than 200 diverse roles around Australia and the world.

From 735 entries received, 22 Lions were awarded: 5 Gold, 7 Silver, 9 Bronze. The Grand Prix went to ‘Night Fishing’ for Hyundai Motor Company, by INNOCEAN Seoul.

The acquisition further expands Bastion’s market-leading corporate affairs capabilities with Daymark’s senior advisory expertise, client portfolio and proprietary technology.

‘Into Art’ builds on Telstra’s 40-year partnership with Australia’s art community and sees the brand taking on an active role to support and grow the arts.

 This initiative seeks solutions to give retired wind turbine blades a second life and aims to engage industry, sustainability advocates and other potential partners to identify potential new applications for the material.

The 'Wanta Fanta' campaign cleverly reimagines the classic Fanta slogan, leveraging a modern rendition of the iconic jingle to connect with young Aussies’ pursuit of work-life balance.

Netflix Australia has appointed Amplify Australia as its lead creative agency for 2025, strengthening a partnership that has been in place since 2022.

Performing on top of the world’s biggest button in Martin Place, their pop-up lunchtime set drew a crowd of thousands as fans eagerly gathered to mark the occasion.

Max – the premier global streaming service from Warner Bros. Discovery is set to launch in Australia in H1 2025. Max is the destination for high quality entertainment that commands attention and gets everyone talking.

Prior to the pitch, The Leukaemia Foundation developed the platform 'That’s Bloody Beautiful'. As part of its first assignment, Thinkerbell has worked with The Leukaemia Foundation to bring the 2025 World’s Greatest Shave campaign to life.

BMF will continue to work on the creative strategy and execution for Tasmania’s destination brand, as led by the state tourism organisation.

In the role of GM at Dig, Anita will oversee the agency’s operations, support the delivery of strategic and executional excellence for clients, as well as driving the integration of recent acquisitions such as Brand Ninja AI.

Developed by Ogilvy, ‘KFC FLG’ was seen for the first time at the Big Bash League Cricket finals. More than just a tagline, it represents a cultural evolution of the iconic brand leveraging the renowned 1950s slogan "it’s finger lickin' good".

The acquisition of Atomic 212° presents a unique opportunity to bring Australia's most progressive independent media agency into our fold, further strengthening and scaling our media capabilities.

Hopeful Monsters will manage all creative communications for the brand, driving demand for all-inclusive stays and positioning Club Med as a bucket list destination for the ANZ market, supporting the brand’s mission to create unforgettable holiday experiences.