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Samsung Electronics, tech companies launch new way to measure carbon impact of connected devices
The launch of this methodology is part of Samsung’s participation in the Decarbonizing the Use-Phase of Connected Devices (DUCD) initiative
Samsung and BBH Singapore unveil global campaign for its new Galaxy Watch
Samsung has launched a global campaign by BBH Singapore, to introduce the new Galaxy Watch Ultra, their first watch for extreme performance, powered by Galaxy AI.
Samsung product series recognized for reduced carbon footprint
The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.
Publica by IAS and Samsung Ads expand CTV ad serving partnership
This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.
Samsung kicks off ’Open always wins’ campaign in final countdown to Paris 2024
The new campaign brings ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany) and breakdancer Sarah Bee (France) and demonstrates how being open enables you to do extraordinary things.
Samsung appliances obtain product carbon footprint certification by the Carbon Trust
The certificate proves that the Carbon Trust measured and confirmed the carbon emissions of the products based on the global standard, PAS 2050:2011.
Samsung expands virtual production footprint with the launch of digital signage series
Samsung Electronics has announced its ongoing commitment to the future of virtual production with its newest digital signage series. The Wall for Virtual Production (model name: IVC) is now available in Europe.
Samsung releases ‘Everyday SmartThings with Son’ campaign video
The video underscores the collaboration between Son Heung-min and Samsung and features scenes of Son utilizing the personalized multi-device experience that the SmartThings lifestyle has to offer.
Samsung TV Plus expands its sports offering with FIFA+ as the FIFA Women’s World Cup 2023 unfolds
This new addition forms part of the continued growth of Samsung’s sports offerings available to its users.
Samsung and Warner Bros. Pictures collaborate to bring movie trailers to consumers in 8K quality
Samsung Electronics, the world’s TV manufacturer for 17 consecutive years, has announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.
Samsung, UNDP appoint three youth leaders as ambassadors to the Generation 17 campaign
The addition of these three Young Leaders will help educate people about critical global challenges and the solutions needed to deliver a more prosperous future by 2030.
Samsung opens online store targeting B2B customers in Germany
Samsung Electronics has announced the opening of a new online store for its B2B customers in Germany. The new store will be added to expand to 30 countries worldwide.
Samsung Electronics unveils environmental strategy with focus on net zero carbon emissions
It includes commitments to achieve enterprise-wide net zero carbon emissions and plans to use more renewable energy, as well as to invest in and research new technologies to develop energy-efficient products, increase water reuse and develop carbon capture technology.
[eMarketer] Revamped Samsung Wallet caters to an increasingly digital world
Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.
Samsung Electronics expands paper-free system to 11,000 services centers worldwide
The system aims to transition from the paper documentation previously provided to customers regarding their product repair, such as service records and receipts, to electronic documentation sent via message or email.
Samsung Electronics makes eco-conscious efforts with monitor and signage solutions
These new changes join the company’s existing efforts to reduce its environmental footprint across its product portfolio.
2022 Samsung TVs earn carbon reduction certification from the Carbon Trust
Global TV manufacturer Samsung Electronics, has announced that its 2022 Neo QLEDs earned the ‘Reducing CO2’ certification from the Carbon Trust in recognition of its efforts to reduce its carbon footprint.
Samsung announces 2022 initiatives to make home appliances more eco-conscious
With these measures, Samsung is acting against environmental issues through innovative products and services that can be used in everyday life.
Samsung Electronics unveils ‘Together for Tomorrow’ vision to build a more sustainable and connected future
The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges.
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
Samsung Electronics expands its ‘Green Chip’ line-up to reduce carbon emission
Samsung’s automotive LED packages also had their carbon footprint verification, a first in the industry for automotive LED packages, further expanding Samsung’s portfolio of eco-conscious ‘green chips’.
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