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Located next to the brewery in Zoeterwoude, the €45 million Centre is a key part of Heineken’s global R&D network and the company’s growth and innovation strategy.

Desperados – the beer flavoured with Latin spirit – has announced a new campaign on Spotify, which sees the world’s most popular audio streaming subscription service unveil the celebration of the Latin music scene.

As F1 experiences a cultural rise like no other, F1 THE MOVIE is set to be the film event of the summer, and Heineken 0.0 is right at the heart of the action, both on and off the track. 

With match times landing squarely during business hours, Heineken didn’t ask fans to sneak away—it mandated them to a meeting they’d never forget.

Every detail - from the lighting to the layout, right down to the last beermat - was recreated to reflect Amelie and Sophie’s matchday tradition

Having spent £9.5 million in 2024 reopening 62 long-term closed pubs, Heineken UK now has the lowest level of pub closures since 2019.

In a world where adults are feeling increasingly overwhelmed by their social media feeds, Heineken is seeking to remind people of the power of real-life socializing by - ironically - tapping into the world of celebrities and online creators.

The Partnership will focus on driving scaled adoption of reusable packaging, together with other leading businesses in the Foundation’s Network. 

Brau Union Österreich and freight technology company Einride have announced their partnership in electrifying road freight operations across Austria.

Heineken has created a prototype phone case that helps with a very modern problem: everyone being at the bar scrolling through their social media rather than talking to each other.

As the lines between industries continue to blur, brands are discovering that creating something playful, disruptive, and culturally relevant is key to standing out.

The global beer brand has launched ‘Bar Dating’ apps in Brazil and Italy, designed to add a fresh twist to a night out by helping consumers find new venues and break free from their ‘usual’.

Heineken Silver, the beer renowned for its ultra-refreshing smoothness, has unveiled The Heineken Smootheriser, a “skin-smoothing” beauty cream. Blurring the boundaries between beer and beauty, the cream draws inspiration from Heineken Silver’s crisp, easy-drinking formula, taking its smoothness beyond just beer.

The remit encompasses global development of below-the-line (BTL) marketing activities, with a focus on creating meaningfully differentiated brand experiences across key touchpoints.

 In a dynamic and high-profile event that redefined the UEFA Champions League experience, Heineken unveiled the Heineken Social Screen – an unprecedented, expandable screen wall created by seamlessly connecting multiple mobile devices.

Established in collaboration with AI Singapore, the Heineken GenAI Lab marks a significant milestone in Heineken’sjourney to becoming the world’s best-connected brewer.

Global beer brand Heineken has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. 

With a substantial planned media investment, the new two-year contract will see dentsu representing Heineken across 100 markets including Mexico, Brazil, UK, Italy, Germany, Spain, The Netherlands, South Africa, Nigeria, Vietnam and India.

Heineken India is breaking boundaries and challenging industry norms with its groundbreaking Queenfisher campaign – an initiative started win 2021 celebrating courageous strides taken by women behind India’s favourite beers.

What started out with the question of how we can live our purpose of "sparking the joy of true togetherness" through our social impact led to #WorldsTogether, a global-to-local campaign supported by local activations around the world.

Heineken®’s brand new ‘0.0 Reasons Needed’ campaign launching this January has been designed to send a clear message: if someone goes dry, it doesn’t matter why – it’s their choice.