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Apple has achieved exceptional brand value growth this year, increasing by $219billion (74%) to U$517 billion, reclaiming its title as the world's most valuable brand.

To continue this success story and effectively address the increasingly complex challenges faced by the world’s leading brands, the consultancy is now placing a clear focus on even greater customer centricity.

The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.

Compared to previous years, the changes in brand value presented in this year are more closely related to the macroeconomic trends and highlight the industrial momentum of the current Chinese economy.

The inking of this agreement will bring the partnership to 42 years, and reiterates its standing as the longest partnership in Premier League and club history.

Unilever and The Union of European Football Associations (UEFA) have named brands from Unilever’s Nutrition and Personal Care Business Groups as Official Sponsors of UEFA EURO 2024TM.

Brands are also underestimating the importance of monitoring and evaluating the impact of sponsorship, says the WFA Evolution of Sponsorship report, produced in partnership with Lumency.

Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to customers through Sprinklr’s customer experience management platform (Unified-CXM).

As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Nestlé's brand value has steadily increased this year due to strong sales growth across its extensive and varied brand portfolio.

Despite the inflationary pressures being faced by consumers, beer brands continue to see brand value growth. Further, Heineken also ranked second in terms of brand strength.

As emerging technologies shape how businesses interact and do businesses, brands are leveraging these new technologies  to drive growth and efficiency and to creating end-to-end solutions for clients swiftly and efficiently.

Kantar, the world’s marketing data and analytics company, has introduced a new price sensitivity module to Concept eValuate to help brands identify the ideal price range for new products in today’s inflationary environment. 

The announcement comes as the momentum and influence of B2B marketing continues to rise. Accelerated by the pandemic and the digitalization of B2B, brand marketing has become an imperative for B2B leaders looking to build competitive advantage and long-term value.

As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.