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Over the years, I contributed to many brand transformations, but the rebranding of Odido stands out as truly ‘one of a kind.’

After a successful merger over the previous two years, the companies are now ready to challenge the industry as a singular company.

Every six months, online marketing and communications agency Somention conducts an independent study into the most successful Instagram accounts.

NVIDIA, a key supplier of chips in the AI space, gained the position as the fastest-growing technology brand this year.

Heineken (brand value up 18% to USD9 billion) and Budweiser (brand value up 11% to USD7.4 billion) claim second and third spot.

With a brand strength index (BSI) score of 96.3/100 and an AAA+ rating, Real Madrid is not only the world's strongest football club brand but also ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex.

Upending the myth of ‘go woke, go broke’, the study identifies that inclusive marketing is a significant opportunity to drive brand growth.

Seven of Belgium's top ten most valuable brands grew in brand value in 2024, reflecting the stability of the country’s top brands, according to a new ranking from Brand Finance.

Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market.

Johnson & Johnson has maintained its top-ranking position for brand value for the sixth consecutive year and recorded a 5% increase in brand value to USD 13.4 billion this year.

Following an extensive agency review process, MoneyGram has selected Prophet (brand strategy), Cutwater (creative), DEPT UK (social) and iProspect (media).

Together, the 25 brands surpassed a total value of R$ 156 billion, representing a 2% growth compared to the previous year.

Kantar, the global marketing insights and consulting company, has revealed the world’s most chosen brands and lays out a comprehensive view of how shopper behaviour evolved around the world in 2023.

For many brands, innovation is vital to realise brand growth. Still, 70-80% of product innovations fail in their first year. Innovation success is never a coincidence, but the result of perseverance, the right insight, and decisions.

With extensive experience in branding and business strategy, Emma will lead the London office at a time of significant growth for the UK and will be responsible for the commercial growth of the London business while championing client excellence.

The iconic French brand continues to outshine its competitors, boasting a brand value approximately 80% higher than its closest rival.

Jack will take centre stage in Pepsi's soon-to-be-announced global football campaign.

 IPG is the first company to integrate Adobe GenStudio – which enables brands to speed up content ideation, creation, production and activation through generative AI – into its own marketing technology platform.

Emplifi revealed that Instagram Reels and Carousels are the top-performing format on Instagram for organic content.

TikTok’s Marketing Partners Program endorses experts in attribution and incrementality measurement, with the aim of helping brands better understand the impact of advertising on the platform.

After this huge public demand, Mattel and Heinz are now launching this dreamy sauce just in time to celebrate the 65th Anniversary of the Barbie brand…because Barbie dreams really do come true.