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JDE Peet's, the global coffee and tea company, headquartered in Amsterdam, and home to global coffee and tea brands including Jacobs, L’Or, Tassimo and Senseo, has selected a WPP team to be its strategic creative partner.

The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.

This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.

In her new role, which aligns with the country leadership structure in other major markets, Rose will lead WPP’s business in Australia and New Zealand, supporting agency CEOs.

GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.

In his new role Heap will be responsible for driving Good Growth for Mindshare clients across the 26-market region, in partnership with local Mindshare leadership, GroupM and WPP.

MediaCom has announced the appointment of Rupert McPetrie as APAC CEO, following the upcoming departure of Mark Heap, who is moving within the group to join sister agency Mindshare as EMEA CEO.

New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.

Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.

Mindshare, the media services company that is part of WPP, has refreshed its brand identity as the next step in its transformation.

Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  

VMLY&R has announced that Joydeep Dey will join the agency as global chief strategy officer on WPP’s Ford account, which spans marketing communications, experiences, technology, and commerce.

As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.

WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.

Michael Houston, Worldwide CEO of Grey, has announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative Business, and Javier Campopiano has been promoted to Worldwide Chief Creative Officer of Grey.

WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.

MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.

A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.

WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).

WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.

WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.