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The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.

NCA was founded in 2020 by a team including industry leaders James Murphy and David Golding and became one of the fastest-growing agencies in the UK in 2023.

This unique, nine-month paid programme is designed to equip passionate creatives with next-generation technological skills, preparing them for careers in advertising, marketing and production.

The Transaction accelerates the value realisation for WPP from its strategic advisory businesses.

WPP is the first company to test and utilise the new NVIDIA NIM microservices for OpenUSD.

VML and Contentful conducted research among 1000 players in the USA, UK, Germany and the Netherlands on content management on a global scale.

Colgate-Palmolive has selected WPP as its Amazon agency of record in its key markets in Europe, consolidating Amazon media activities with a single company.

Brian spent 10 years with WPP including as CEO of GroupM in North America from 2015 to 2017. He will rejoin WPP and begin his new role with GroupM in September 2024.

Embedded within WPP Open, the company's intelligent marketing operating system powered by AI, Production Studio will provide access to the company’s generative AI content engine, the result of a close collaboration with NVIDIA that was announced by the two companies in May last year.

WPP Open for B2B will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients’ return on investment.

The session, titled ‘Exploring the New Frontiers of Innovation’, will see Mark Read, CEO of WPP, in conversation with Musk.

Powered by AI, WPP Open delivers world-leading capabilities across the marketing process including creative, media, production and commerce, offering a range of outputs and tools tailored to the specific needs of WPP’s diverse client base.

The move follows on the heels of a global merger between VMLY&R and Wunderman Thompson announced late last year.

The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.

The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation.

The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications and provide guidance as they enter the field.

WPP’s new operating model for Telefónica will be known as the Blue Spark Partnership, providing a seamless integration of WPP expertise and resources to deliver creative and strategy for the brand across the region.

Previously, Farjami served as North America CEO for GroupM agency Wavemaker where he played a key role in establishing Wavemaker as the leading performer in new business for GroupM in the region.

The new inspiring space is designed to foster creativity and collaboration, giving global and Belgian clients access to WPP's talent in one location.

Proximus is pleased to announce a new phase in its ongoing commitment to digital innovation and enhancing consumer experiences.

Reporting to Anna Hickey, Global Consultancy Lead and Global Client President at Wavemaker and Sargi Mann, Global Practices Leader at GroupM Nexus, Worsley will be based in London.