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The collaboration aims to help brands optimise media, scale creative output, and maintain brand integrity while personalising experiences across channels.

The framework aims to guide global brands in assessing platform capabilities and understanding how AI is reshaping the advertising ecosystem.

Boutique creative micro network INGO has opened a hub at WPP’s Amsterdam campus and appointed Lucy Tone-McGurk as its first Global Chief Client Officer, strengthening its European footprint and leadership team.

The collaboration introduces the WPP Brand Sports Momentum Score, a tool designed to pinpoint the right sports, audiences, and moments to maximize engagement and ROI.

The pilot aims to gather early feedback from both advertisers and users to inform ad development and ensure value creation.

Salling Group, Denmark’s largest retailer, has partnered with WPP Media to connect its first-party retail data with WPP’s Open Intelligence for Commerce, enhancing insights, targeting and measurement for marketers.

The move is designed to deliver cinematic-quality storytelling, high-velocity content, and innovative solutions powered by generative AI, virtual production, and integrated media strategies.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

The move reinforces WPP Media’s position as a long-term strategic partner to Reckitt, spanning brand building, media effectiveness and digital growth in the Indian market.

The move aims to improve transparency, precision and scalability in creator-led marketing for global brands.

The site becomes a central hub for teams developing the company’s AI platform for marketing and marks a major commitment to UK-based creative and technological talent.

This decision adds 13 markets to the 17 that WPP Media won in late 2024, significantly broadening the agency’s responsibility for Henkel’s European media operations.

Reporting to WPP Chief Technology Officer Stephan Pretorius, Horwitz will lead efforts to integrate advanced technology into client solutions, connecting WPP’s creative expertise with global partners to accelerate innovation across commerce, content, and culture.

This innovative space will bring together approximately 4,000 people from across 21 WPP agencies, including powerhouses like Ogilvy, VML, Fbiz, Grey and Burson, within an ecosystem designed to foster collaboration, creativity and innovation.

The agency will develop and activate media strategy to support Reckitt’s growth ambitions, leveraging the WPP Open marketing platform.

The platform enables marketing teams to plan, create, and publish campaigns independently, expanding WPP’s presence across the global advertising market.

The collaboration aims to transform the way brands connect with consumers, enabling real-time personalization at scale and equipping marketing teams with cutting-edge AI capabilities.

The move integrates creative, media and data-driven marketing through WPP Open, the company’s AI-powered platform, with the aim of sharpening consumer connections, building brand awareness and driving business growth.

The findings come from the updated Advertising in 2030 study, originally conducted in 2020 and 2021, which gathers insights from more than 60 experts across marketing, publishing, media and technology.

The move unites WPP’s MACH-certified agencies AKQA, Ogilvy One and VML under one global membership.

As Chief Operating Officer, Devika Bulchandani will focus on developing services and solutions across WPP’s network to support client growth worldwide.