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Reporting to WPP Chief Technology Officer Stephan Pretorius, Horwitz will lead efforts to integrate advanced technology into client solutions, connecting WPP’s creative expertise with global partners to accelerate innovation across commerce, content, and culture.

This innovative space will bring together approximately 4,000 people from across 21 WPP agencies, including powerhouses like Ogilvy, VML, Fbiz, Grey and Burson, within an ecosystem designed to foster collaboration, creativity and innovation.

The agency will develop and activate media strategy to support Reckitt’s growth ambitions, leveraging the WPP Open marketing platform.

The platform enables marketing teams to plan, create, and publish campaigns independently, expanding WPP’s presence across the global advertising market.

The collaboration aims to transform the way brands connect with consumers, enabling real-time personalization at scale and equipping marketing teams with cutting-edge AI capabilities.

The move integrates creative, media and data-driven marketing through WPP Open, the company’s AI-powered platform, with the aim of sharpening consumer connections, building brand awareness and driving business growth.

The findings come from the updated Advertising in 2030 study, originally conducted in 2020 and 2021, which gathers insights from more than 60 experts across marketing, publishing, media and technology.

The move unites WPP’s MACH-certified agencies AKQA, Ogilvy One and VML under one global membership.

As Chief Operating Officer, Devika Bulchandani will focus on developing services and solutions across WPP’s network to support client growth worldwide.

Mastercard has appointed WPP Media as its global media agency, responsible for media strategy, planning, and buying across more than 70 international markets.

The partnership aims to strengthen campaign planning and performance tracking by embedding Nielsen’s insights within WPP’s Open Media Studio (OMS).

The first half of 2025 has been a tale of two halves for the global advertising, marketing and communications industry, as major holding groups reported sharply contrasting financial results.

Cindy has extensive experience as a leader in the technology, telecommunications, media, entertainment and creative industries gained at world-leading brands.

For the second quarter alone, the anticipated decline is deeper, in the range of -5.5% to -6.0%, a result that WPP acknowledged falls below expectations, even when accounting for one-off factors

 In addition, WPP’s Mindshare received the joint highest points tally in Media Network of the Year and Ogilvy and VML placed in the top four for Creative Network of the Year.

This collaboration gives WPP teams early access to TikTok’s cutting-edge innovations, empowering clients to connect with TikTok’s massive audience through dynamic and engaging content.

After more than 30 years with the Company, including seven as CEO, Mark has decided that the time is right for him to hand over to a new leader and the search for a successor is underway.

This isn't just a rebrand, it's a strategic reset. WPP is betting on artificial intelligence not just to optimize workflows, but to reimagine what a media company should be in the 21st century.

WPP Media is seamlessly connected with WPP’s wider global agency networks and capabilities through WPP Open – WPP’s AI-enabled marketing system.

The partnership will further enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, and it reinforces WPP’s commitment to remaining at the forefront of technological advancements in the creative industries.

The Visible Start programme equips participants with the skills and confidence needed to relaunch their careers in today’s fast-moving landscape, and this year expands its reach across all of WPP in the UK, tapping into multiple skillsets across disciplines.