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[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.
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