Marketing Report


Dentsu and Comscore partner to transact on advanced audiences in local TV

27-09-2022 | 16:12:28
Comscore, Inc. has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.

[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends

19-01-2022 | 15:24:00
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.

[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth

13-07-2021 | 14:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.

Dentsu Group acquires global customer experience and commerce agency LiveArea

07-07-2021 | 14:33:10
LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.

Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region

03-06-2021 | 14:06:58
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.

[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future

01-06-2021 | 17:10:00
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.

Markerters embrace new content production plans amid COVID-19, Dentsu report

04-05-2021 | 14:39:37
 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.

Dentsu Aegis Network rebrands to dentsu, consolidates international business

30-09-2020 | 11:46:13
Global advertising and PR company Dentsu Group Inc. has announced that its international business Dentsu Aegis Network will now operate under the dentsu brand.

Digital creativity Agency icolic becomes Isobar

10-09-2020 | 13:45:00
Argentinian digital creativity agency icolic was acquired by Dentsu Aegis Network in 2018 and begun operating under the brand icolic Linked by Isobar.