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The campaign, titled Craft Your World, aligns with the release of the game’s Midnight expansion and its Player Housing feature, which enables users to design and personalise in-game spaces.

He has been part of the agency for several years and recently stepped into this new role. Marketing Report spoke with him about this next chapter.

Set at the iconic Nevermore Academy, the new campaign reimagines the back-to-school moment as a celebration of fearless self-expression.

GUT will serve as a strategic and creative lead, offering end-to-end consultation and overseeing the development and production of the brand's main campaigns.

 The brand’s home market of Brazil and other select markets will continue to be supported by local agency partners.

Building on their previous collaborations to reposition delivery as an empowering and exciting choice, the campaign introduces a clever new creative device

GUT is an independent ad agency which has a global presence with offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, and New York.