FOX Advertising invests in The LightHouse to fuel creator-led content
FOX Advertising has announced a strategic investment in The Lighthouse (part of the Whalar Group), the innovative studio and campus space designed specifically for Creators to collaborate and develop content.
The investment will also support the launch of FOX's new IP development initiative aimed at fueling Creator-led franchises across its content portfolio.
At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, this strategic investment will further strengthen FOX's commitment to Creator-powered innovation and content creation.
Stephano Kim, Chief Strategy & Operations Officer, FOX Advertising: "At FOX, we see the future of entertainment and advertising will be driven by bold culture-shaping IP. Our investment in The Lighthouse signals our commitment to building original franchises with visionary Creators who are redefining storytelling and influencing culture in real time."
Unveiled at the Cannes Lions International Festival of Creativity, FOX and The Lighthouse's future-forward strategic relationship together with the launch of FOX's new IP development initiative will bring together the art of storytelling, brand integration, and new media experiences and will give advertisers the opportunity to collaborate with Creators around brand sponsorships and advertising inventory tied to new properties, as well as access to a pipeline of Creator-led properties designed for maximum cultural relevance and creative impact.
Jon Goss, President, The Lighthouse: "This partnership with FOX is a defining moment for The Lighthouse. We built this campus at the intersection of media, creativity, and culture, where the next generation of bold, Creator-led IP can be imagined and launched. Together with FOX, we're reimagining how creators and brands don't just show up in culture, they help shape it."
This investment and the launch of FOX's new IP development initiative will be FOX's first steps in building lasting franchises powered by Creator vision, network scale and brand from the start.
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