Marketing Report

Creation
Lloyds Bank and Ogilvy unveil campaign tackling gender investment gap
Folk VML partners with Safefood on food safety campaign
Rock Face rethinks men’s fragrance ads with humorous campaign
Credit One Bank’s multi-channel campaign promotes rewards and financial progress
A&W enlists Canadian burger lovers for new ad spots featuring the Teen Burger
Adam&eve Berlin selected as brand marketing lead for Germany’s vehicle marketplace mobile.de
David&Goliath named creative agency of record for Finance of America
New World takes Easter to the next level with scented bus stops
Artículo 19 unveils campaign to highlight violence against journalists in Mexico
Saatchi & Saatchi launches campaign to highlight hygiene poverty in the UK with edible soap
Pepsi launches campaign letting customers create custom dishes with AI
Frontier Airlines names BarkleyOKRP as new agency of record
[Marketing Week] Bob Koigi: The Growing role of gaming in shaping brand messaging and engagement
Coca-Cola revives ‘Share a Coke’ campaign
Men’s Wearhouse campaign highlights real-life style struggles with a dose of humor
Navigant Credit Union takes on unhappy bank customers with funny campaign
IMRO taps Folk VML and Mindshare for campaign to boost music licensing awareness
Vertigo 6 launches Agency Simulator 25, the first ultra-realistic creative agency sim
Optical retail company National Vision names VML agency of record
Sure launches sniffable billboard to address body odour in unexpected places
Hallmark’s campaign combines humor and AI to highlight healthcare’s staffing crisis