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Vehicle payment startup KeySavvy secures $4.25m funding to simplify and secure private-party car transactions
KeySavvy, an innovative platform that simplifies and secures private-party car transactions, has announced $4.25 million earned in venture capital funding.
Lexus marks 25 years of ‘December to remember’ campaign
Evoking holiday nostalgia and connection amongst loved ones, the latest spots reinforce the brand's ongoing commitment to creating memorable experiences for its customers.
Easee selects Forsman & Bodenfors as strategic and creative partner
Easee has picked Forsman & Bodenfors as its partner for brand strategy, design, and communications. With a renewed brand strategy that reflects Easee’s vision, business plan, and growth journey, the goal is to become a brand leading the way toward a reliable and electrified future.
Infinite Machine raises $9.3m to accelerate production of P1, first-of-its-kind personal electric vehicle
Infinite Machine, a New York-based startup building the next generation of non-car vehicles, has closed $9.3 million seed funding round.
Chinese carmaker OMODA selects Who Wot Why as first creative agency of record in the UK
Who Wot Why will be charged with helping to launch the brand in the UK, following OMODA’s recent introduction of its pioneering and futuristic crossover SUVs to UK shores.
Mercedes-Benz USA launches 2024 'holidays with love' campaign to celebrate the joy of togetherness
Mercedes-Benz USA (MBUSA) has announced the launch of its 2024 "Holidays with Love" campaign, inviting customers to embrace every moment of their journeys with loved ones.
Hyundai Motor UK continues to challenge brand perceptions with new ad campaign
Hyundai Motor UK has launched a new advertising campaign that follows on from its successful ‘Dawn of a New Hyundai’, challenging perceptions of the brand.
Volkswagen Group Australia selects We Are Social as social agency of record
Following a fiercely contested pitch, We Are Social has been selected to lead social strategy and execution for Audi, CUPRA, Škoda, and Volkswagen Commercial Vehicles.
RAM unveils Rex Torque in new humorous campaign
Along with this new fleet, RAM is unveiling a bold, witty campaign that takes a fresh approach to how trucks are perceived, introducing Rex Torque, the deadpan voice of RAM.
BMW Motorrad unveils campaign to encourage motorists create emotional connection with their rides
Under the tagline "Fall in Love," the campaign showcases roads symbolically replaced with autumn leaves of various colors, encouraging motorcyclists to hit the road and experience the excitement that the new season offers.
Motoring association The AA picks The Gate as its CRM agency
This win builds on The Gate’s appointment as lead Creative Agency for The AA in 2022 and brings together the brand and customer experience.
BMW Motorrad unveils campaign to allow motorists create emotional connection with their rides
Under the tagline "Fall in Love," the campaign showcases roads symbolically replaced with autumn leaves of various colors, encouraging motorcyclists to hit the road and experience the excitement that the new season offers.
Serviceplan Switzerland transforms country flags into landscapes for BMW Motorrad
Each BMW model is presented in harmony with the landscape’s unique characteristics, evoking the colors and shapes of the flags of various countries.
Antwerp-based startup Marple secures funding to bring data insights to automotive and aerospace industries
Marple, Antwerp-based startup, closed a new investment round to support its growth into the automotive and aerospace industry.
Mazda revives its ‘Zoom-Zoom’ tagline in new campaign
First established by the Mazda Corporation globally in 2004, Zoom-Zoom clearly communicated the ‘emotion of motion’ first experienced as a child, and instantly captured the hearts of Australians at a pivotal time for the Mazda brand locally.
Nissan Canada unveils ‘Whole New Thrill’ campaign
In creating this campaign, the team at Juniper Park\TBWA and Nissan Canada broke two conventions to make the campaign unique in a sea of auto sameness:
DC Connected Car secures €2.1m to accelerate development of AI-driven virtual car technician
DC Connected Car, a trailblazer in AI-driven remote vehicle diagnostics, announced the successful closure of €2.1 million seed funding round.
Al-Futtaim Toyota turns streets into stories for Emirati Women's Day with new campaign
Named “Journey into Herstory,” the campaign honors the influential Emirati women behind iconic streets, such as Sheikha Fatima Bint Mubarak Street and Latifa Bint Hamdan Street, using geo-targeting through Yango Maps.
Australia’s auto sector has invested $690 million in ads in 2024, report
The increase in automotive advertising was driven by strong investment from the sector’s key players, as reflected by the list of Top 10 Ad spenders for the auto sector for FY 2024:
Ford’s film celebrates community of Ford Raptor owners
The film uneartherns a passionate community of Ford Raptor owners that embraces their passion for Raptors by embarking on a 1000 mile road trip through the Baja Desert as their ideal weekend adventure.
Nissan Middle East launches first brand campaign ‘Defy Ordinary’
Developed by Nissan United in Dubai, this powerful and daring platform has transcended Middle Eastern borders, extending and resonating all the way to Africa, India, Europe (including Russia), and Oceania.
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