Marketing Report

Tagresults

Alchimie partners with LG Channels to bolster its footprint in Europe on the AVOD and FAST markets

13-05-2022 | 07:16:07
In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.

[eMarketer] Google brings back Wallet and boosts security with virtual card solution

13-05-2022 | 07:11:42
Google relaunched its Wallet app across most markets and introduced virtual cards for online shopping, per a press release.

DPG Media becomes co-owner of new streaming platform Whisper

12-05-2022 | 11:19:06
Whisper is a partnership between, among others, Dutch publishers and bookshops, linking a large network of writers, columnists, journalists, reviewers and booksellers.

Esports industry to bring in $1.4 billion In revenues in 2022, report

12-05-2022 | 11:06:57
This amount represents a 22% annual growth in the eSports industry.

[eMarketer] Spotify is the digital audio platform of choice in the US

12-05-2022 | 11:03:21
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.

Flemish media sector joins forces for new cross-media measurement system

11-05-2022 | 08:38:53
The new system will combine data from linear media channels, social media, media websites and apps. The new system will measure the consumption of audio, video, sites and socials on all screens for the same media user.

Podcast advertising effectiveness is soaring, survey

11-05-2022 | 08:35:41
Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices has shown.

2022 Samsung TVs earn carbon reduction certification from the Carbon Trust

11-05-2022 | 08:27:50
Global TV manufacturer Samsung Electronics, has announced that its 2022 Neo QLEDs earned the ‘Reducing CO2’ certification from the Carbon Trust in recognition of its efforts to reduce its carbon footprint.

[eMarketer] TikTok to surpass YouTube in US

11-05-2022 | 07:58:07
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.

[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising

10-05-2022 | 10:45:00
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.

Publicis Groupe acquires e-commerce platform Profitero

10-05-2022 | 09:00:40
Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day. 

Crypto exchange platform Bitvavo partners with DEPT to launch first-ever brand campaign

10-05-2022 | 08:56:21
After a pitch trajectory, DEPT won the business and started developing a new brand positioning and an introduction campaign of epic proportions as Bitvavo’s new lead agency.

Netflix to introduce ads

10-05-2022 | 08:50:05
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.

Vice Media unveils Metaverse headquarters

10-05-2022 | 08:47:37
The virtual building will be open to multiple VMG businesses including Virtue and VICE and act as a permanent residence for the group in Decentraland.

[eMarketer] 3G phaseout could speed up transition to 5G

10-05-2022 | 08:10:30
3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging

Veritonic launches audio-first attribution solution to measure ad performance across apps

09-05-2022 | 10:09:06
Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.

Europe’s social commerce industry to reach $4.2 billion by 2028, report

09-05-2022 | 10:03:20
The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe

The Trade Desk adds more publishers to OpenPath initiative connecting them with advertisers

09-05-2022 | 09:57:58
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.

[eMarketer] Meta faces Facebook’s real-world problems

09-05-2022 | 09:53:27
After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious

[Vacancy] DPG Media is looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle

09-05-2022 | 08:14:21
DPG Media is directly looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle

[Vacancy] DPG Media is looking for a Scrummaster

09-05-2022 | 08:07:21
DPG Media is directly looking for a Scrummaster


 Follow Marketing Report on LinkedIn

 Subscribe to the Marketing Report Newsletter

 Send us your press releases, columns, interviews…

 Join Marketing Report in our LinkedIn Groups



Featured