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Sam De Win has been named new Executive Creative Director of iO Belgium A familiar face to give Belgian campuses a creative boost.

TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.

Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

The Global Alliance for Responsible Media has announced a series of new guidelines as it marks its third anniversary at the Cannes Lions International Festival of Creativity.

The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.

Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory.

The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle®.

InMobi, a provider of content, monetization and marketing technologies that help businesses fuel growth, has announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform.

Daan brings with him a wealth of experience. After almost ten years at Accenture in the role of Digital Transformation Manager focusing on various sectors with digital strategy and transformation issues, he continued his career at KLM.

Belgian scale-up, myskillcamp has acquired AI Learning company, Domoscio which will bring new technology to the HR and L&D space.

The deal features renewed carriage of Paramount’s portfolio of broadcast, entertainment, news, and sports networks

The new card can help PayPal shore up its seller relationships and generate revenues.

Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.

The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media.

Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.

Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.

dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.

The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.

Off The Record is directly looking for an Experiment Designer / Growth Marketer

Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.

New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.