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Social Impact Design Lab, Hello Colour, unveils global headquarters in London UK
Hello Colour is a creative design lab built by people of color using a multidisciplinary approach – including brand strategy, illustration and design – to amplify social impact initiatives.
Permutive brings publishers, brands, and adtech partners together to deliver responsible advertising
The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.
iO acquires content marketing agency LVB
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
Accenture, Microsoft and Avanade partner to help organizations tackle sustainability challenges
Accenture and Microsoft, together with their joint venture Avanade, are joining forces to tackle climate change, one of the most critical and urgent challenges for both businesses and people.
[eMarketer] PayPal plans growth by concentrating on the checkout experience
PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.
DEPT hires its first Global Impact Manager to support sustainability
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
Connected TV advertising now the fastest growing video ad platform, report
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
AD launches new video-on-demand platform 'Play'
DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.
Adobe unveils analytics to deliver customer insights from streaming media and the metaverse
Adobe has announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.
[eMarketer] Amazon to launch drone deliveries later this year
Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.
GroupM partners with media companies to create new standards in connected tv measurement
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
Amazon Fashion Introduces new ways of shopping with virtual try-on for shoes
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.
Fiverr enters into ad industry in partnership with creative platform Togetherr
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
[eMarketer] Advertisers are losing $1 billion on CTV ads that run while TVs are off
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
Samsung Electronics expands paper-free system to 11,000 services centers worldwide
The system aims to transition from the paper documentation previously provided to customers regarding their product repair, such as service records and receipts, to electronic documentation sent via message or email.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
Techniek College Rotterdam partners with iO for construction of a digital platform
The aim: to help students and professionals when choosing technical education and to build a contemporary image of technology.
Yahoo joins Salesforce AppExchange to better connect with customers
Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to better understand their customers, drive personalization and relevancy at scale, and unlock new opportunities that accelerate business growth.
[eMarketer] Google’s new smartwatch could take market share away from the Apple Watch
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.
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