Tagresults
Mediacom Communications renews carriage agreement with Paramount Global
The deal features renewed carriage of Paramount’s portfolio of broadcast, entertainment, news, and sports networks
[eMarketer] PayPal’s new credit card could shore up merchant relationships
The new card can help PayPal shore up its seller relationships and generate revenues.
[Marketing Week] Bob Koigi: The changing content consumption trends
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
DPG Media launches new subsidiary, Aimwel
The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media.
Emerald acquires Advertising Week Global Event Platform
Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.
[eMarketer] Creators will be the centerpiece of YouTube’s growth efforts
Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.
dunnhumby appoints Stacy Gratz as Regional Managing Director for Media
dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.
Global online classified ad platform market to reach $16 billion in 2026, report
The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.
[Vacancy] Off The Record is looking for an Experiment Designer / Growth Marketer
Off The Record is directly looking for an Experiment Designer / Growth Marketer
Volkswagen unveils TikTok channel
Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.
Customers invest in brands that are more culturally relevant, study
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
[Column] Sergio Bouterse: The benefits of a data-driven approach in programmatic digital out of home
In what have been a challenging few years for everyone, the out-of-home (OOH) sector has demonstrated its ability to innovate and has undergone a significant transformation, facilitated by the increasing adoption of programmatic technology.
[eMarketer] Digital audio takes up an increasing share of US digital media time
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
DPG Media’s Campus 19 opens its doors in Antwerp
The campus that teaches its students to program in an innovative, autonomous way also wants to provide an answer in Flanders to the growing shortage of IT employees.
Paramount+ invests in local content, expanding its pipeline of premium international originals
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v
Spotter and Havas Media enable brands to invest in diverse creators directly
Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG), the media experience agency, have announced a partnership enabling brands to put money directly into the hands of diverse creators.
[eMarketer] Revamped Samsung Wallet caters to an increasingly digital world
Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.
Publicis Groupe France appoints Chief Metaverse Officer
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.
[Vacancy] DPG Media is looking for an Enterprise architect
DPG Media is directly looking for an Enterprise architect
Publicis Groupe launches retail media platform
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
GSMA appoints Lara Dewar as Chief Marketing Officer
The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar starts effective from 1st June and will report to GSMA Director General, Mats Granryd.
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