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The lack of transparency, alongside control, were the main concerns for respondents – 58% don’t know how data is being used, and 75% don’t have control over their data.

The consumer data underscores a trend of decreasing consumer trust with targeted advertising.

Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.

CommerceIQ, the Retail Ecommerce Management Platform, has acquired e.fundamentals, a digital shelf analytics (DSA) provider headquartered in the UK. 

Record-high inflation, the war in Ukraine, and fears of a looming recession are all slowing deal activity. Technology firms have been hit particularly hard after attaining record levels in 2021.

Flow is an innovative housing concept that has its origins in a desire to make the best possible use of wood: the source of an unparalleled supply of high-quality, affordable homes.

Teampay for Marketers is a first-of-its-kind personalized offering designed specifically to help marketers spend at the speed of business–with proactive controls, upfront approvals, Slack and Teams integrations and real-time spend visibility.

Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.

Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.

Deutsche Bank is developing its own BNPL (buy now, pay later) solution for invoice and instalment purchases in a collaboration with Vienna-based fintech Credi2.

Inter has launched its brand new digital ecosystem in collaboration with DEPT, to serve as a digital home for fans to engage with the club and brand.

The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.

The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.

Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.

The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced a first-of-its kind, exclusive partnership with Reddit to enable media verification and maximize advertiser performance across its dynamic, user generated content environment.

In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026.

As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.

As user-level tracking diminishes due to consumer privacy concerns, media mix modeling provides a solution to the new measurement challenges marketers face.

As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.

The alliance will see the Swedish multinational leverage Google Cloud's extensive data analytics capabilities and secure, sustainable global infrastructure to further enhance its customer experience and supply chain enablement.