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Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 markets.

For many brands, innovation is vital to realise brand growth. Still, 70-80% of product innovations fail in their first year. Innovation success is never a coincidence, but the result of perseverance, the right insight, and decisions.

The report also reveals that, while retention is a difficult challenge, video advertising is the most effective way to engage and re-engage with lapsed app users.

Compared to social media, TV and streaming content has a greater impact on Gen Z viewers' emotions, engagement and actions.

According to a new report by Brand Finance, the global brand valuation consultancy, TikTok/Douyin comes in as China’s most valuable brand among the top 500 brands ranked.

 Interactive Advertising Bureau has released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.

Despite a challenging start to the year, China secured eight of the largest ten deals in Asia.

The iconic French brand continues to outshine its competitors, boasting a brand value approximately 80% higher than its closest rival.

The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI.

PitchBook, the premier data provider for the private and public equity markets has released The Global VC Ecosystem Dashboard that ranks the world’s top startup cities.

Digital Turbine, in collaboration with Qrious Insight, released a groundbreaking report series on social media advertising performance in light of the rising tide of mobile game playing.

The exclusive study provides an in-depth view on Europeans' attitude towards video content and for the first time compares the habits of video consumers in 11 European markets with those in the US.

Emplifi revealed that Instagram Reels and Carousels are the top-performing format on Instagram for organic content.

The role of influencer, someone able to monetise followings on websites and apps like Instagram and YouTube, was the sixth-most popular career choice among UK children aged 6 to 171.

A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.

Positively, the vast majority (93%) feel that they are in a position to influence their organisation’s direction on climate.

Furthermore, collaborations with industry leaders like Google Cloud showcase Deloitte's commitment to driving environmental change by offering solutions to help organisations reduce emissions.

 In-game advertising (IGA) will thrive due to partnerships between publishers and advertisers, reaching diverse demographics and geographies.

Sixty nine percent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.

The B2B brand value of Microsoft accounts for the majority of Microsoft’s total brand value of $340.4 billion, which includes both B2B and B2C components.

The strongest airline brands in the world are ANA (brand value down 15% to USD2 billion), followed by Indigo (brand value up 26% to USD1.1 billion) and Emirates.