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Publicis ‘P1T Crew’ will unite creative, media, production, and digital services under the Power of One model to establish a consistent, unified voice that reinforces the value of Goodyear’s brands, products, and services.

An ode to progress, HOP is a lifestyle hub offering consumers a wide range of enriching experiences.

In this new partnership, Medium Giant will lead in developing and executing comprehensive advertising strategies that elevate Tire Discounters' brand presence and deepen connections with its customers.

The campaign showcases the vehicle's versatility to adapt to any lifestyle, from weekend getaways to long journeys.

Following a three-month long competitive pitch, Honda Motor Europe has appointed creative production agency Sassy+ to handle its automobile division below-the-line work on a retained basis.

Since 2021, the green power projects supported have fed a total of about three terawatt-hours (TWh) of electricity to the European power grid.

As the brand’s new creative agency of record, Impero is tasked with supercharging its success so far and positioning the brand for sustainable, long-term growth.

With more than seven years automotive experience, Havas Media is already putting their knowledge to use with Geely’s first consumer engagement campaign in Australia.

Dig Agency has been appointed creative agency for Porsche Cars Australia, ending the brand’s eight year relationship with DDB.

Ford has unveiled a campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.

Income Insurance has launched a humorous new campaign to tell EV drivers about the USPs of the new eDrivo Car Insurance and show how regular car insurance just does not deliver the same coverage.

Embotech, a Swiss innovator of autonomous driving solutions for industrial logistics, has received $27 million Series B funding to scale its Automated Vehicle Marshalling (AVM) and Autonomous Terminal Tractor (ATT) solutions in Europe, and ultimately in the United States, Middle East, and Asia.

The 2024 Christmas film, titled “Das Geschenk” (The Gift), celebrates the iconic BMW 1500, a cornerstone of the 1960s Neue Klasse, and connects generations through the timeless joy of driving.

Created by the LA multicultural agency IW Group, they were directed by Federico Mazzarisi of Quriosity Productions and mark the second collaboration between the director and the agency for Lexus this year.

At its heart lies a partnership with a true national treasure, the legendary perfumer Yusuf Bhai, to craft something extraordinary—Al Watan 1971, a limited-edition fragrance made from ingredients handpicked from every corner of the UAE.

 The push is Ford’s second social-first car reveal, following the huge success of its Ford Capri campaign, also by Born Social, earlier this year.

The ad highlights a special relationship between a grandfather, father, and son and underscores the pressure that often accompanies choosing a career path.

Using its 60th anniversary in Canada this year as a launchpad, Toyota worked with long-time agency partner, Saatchi & Saatchi, to refresh its brand positioning and introduce a new creative platform.

Independent agency Apparent has been appointed to Volkswagen Group Australia’s digital and CX business following a competitive pitch. The appointment encompasses Audi, Volkswagen, Skoda and CUPRA.

Directed by Tim Bullock from Scoundrel, the integrated campaign will be activated across key sponsorships, OOH, broadcast, BVOD, digital, radio, in-store, CRM & social with further extensions to follow.

AMPECO, a Sofia-based EV charging management platform provider, has raised $26 million in Series B funding.