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Kantar, the global marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape.

Heineken (brand value up 18% to USD9 billion) and Budweiser (brand value up 11% to USD7.4 billion) claim second and third spot.

Notably, 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year.

VML and Contentful conducted research among 1000 players in the USA, UK, Germany and the Netherlands on content management on a global scale.

According to research from Deloitte, seven in 10 companies say they now weigh the need for business travel based on potential outcomes such as revenue generation, with associated costs, emissions, and health risks.

Emmes Group, a specialty tech-enabled global contract research organization (CRO), announced a multi-year strategic partnership with health tech startup Miimansa AI.

As for social media, the industry improves for the third consecutive year, up 1% to 74.

With a brand strength index (BSI) score of 96.3/100 and an AAA+ rating, Real Madrid is not only the world's strongest football club brand but also ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex.

Upending the myth of ‘go woke, go broke’, the study identifies that inclusive marketing is a significant opportunity to drive brand growth.

The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rat

Seven of Belgium's top ten most valuable brands grew in brand value in 2024, reflecting the stability of the country’s top brands, according to a new ranking from Brand Finance.

The global chocolate confectionery market size is estimated to grow by $31 billion from 2024-2028, according to Technavio.

The study surveyed brands and agencies across Singapore, Japan and South Korea to discover to discover their mobile and in-game ad buying preferences and challenges, as well as plans for 2024.

One major driver of the online advertising market is the increasing use of mobile devices and digital applications

The report reveals that mobile made a comeback after a one-year market slowdown. Consumer spending grew to $171 billion (+3% year on year).

The research found that retail websites are approximately 50% more effective at driving a response from shoppers than social media.

The wide ranging report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.

Johnson & Johnson has maintained its top-ranking position for brand value for the sixth consecutive year and recorded a 5% increase in brand value to USD 13.4 billion this year.

Retail media is experiencing exponential growth, with many retailers creating their own networks as an added revenue channel and brands increasing spending due to strong opportunities and ROI. 

Kantar, the global marketing insights and consulting company, has revealed the world’s most chosen brands and lays out a comprehensive view of how shopper behaviour evolved around the world in 2023.

YouGov, the international online research data and analytics technology group, and Havas have announced the expansion of their data partnership, which powers Havas’ client insights.