Tagresults

Marketing anyone can do – or what the restructuring of marketing at Mercedes-Benz AG says about our profession!

Launched in 2016 to celebrate the debut of the Hyundai IONIQ Electric, IONIQ Forest is a project that involves planting trees to create a better world for future generations.

The new positioning tackles a market where consumers feel they need to be car experts due to the overwhelming number of choices.

The new ad spot is a vibrant shoutout to LA, filmed in iconic LA locations and inspired by Edman’s breakout 2024 run with the Dodgers.

INEOS Automotive, the British 4x4 manufacturer, is once again taking aim at the increasingly soft category with a new phase of its “Us vs Them” campaign, created by Wonderhood Studios.

It marks a return to narrative-led advertising – where story drives impact, rules are playfully bent, and the MINI John Cooper Works shares the spotlight as a protagonist in its own right.

The exclusive 360 partnership spans print and digital branded content to celebrate the intersection between sport and style, and explore the elegance and refinement that defines Wimbledon on and off the court.

Whether they’re picking up abuela (grandmother) for Sunday lunch or rolling up to a downtown rooftop in their sharpest outfit, their car should fit their lifestyle.

MRM UK will initially focus on both digital and offline car insurance journeys. This includes embedding Admiral’s refreshed brand identity and tone of voice – developed by sister agency McCann Bristol – into every customer touchpoint.

The campaign will include a long-form spot running across the Jeep brand's social media channels.

To prepare for this task, Christian Schmitz, CEO of THE MARCOM ENGINE, is strengthening the management team.

These prestigious accolades highlight the brand's innovation and creative excellence in brand storytelling.

Now, BMW showcases the unique performance potential of the Heart of Joy in an incredible film: Octowaltz.

As the latest installment in the award-winning "OKAY Hyundai" series, the spot blends humor, cultural familiarity, and savvy financial choices to show how smart savings can make room for joy — and a little flair.

Designed to show drivers that they don't need to compromise fuel efficiency in order to have the reliability, advanced technology and bold design they want, the campaign highlights the many ways Hyundai hybrids offer an ideal middle ground, and ultimately—the best of both worlds.

Developed in partnership with PMG, Hearst’s creative and media agency, the campaign is a celebration of the people who live and breathe cars, and an open invitation to join a community that shares that same passion.

For 2025, Lexus is rewriting the script and unveiling the next chapter of a story as captivating as the brand itself, The Standard of Amazing.

The spot takes a bold narrative approach, bringing Hyundai’s unwavering belief in hydrogen technology to life and aligning seamlessly with the brand’s vision: Progress for Humanity.

With Gracenote Nexus Auto, OEMs can seamlessly deliver highly visual and hyper-personalized sports experiences that facilitate easy access across different platforms and content types.

The digital out of home campaign uses Ocean Outdoor’s vehicle react technology to anonymously scan cars as they are stuck in queues at traffic lights, serving drivers with a joke according to the make, class, colour or fuel type of their vehicle.

The brand brought to the event the 'Off-Road Milkshake' - an unconventional milkshake bar where drinks were prepared live, not with blenders, but with motorcycles tearing up the track.