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Hyundai Motor wins Grand Prix and two Gold Lions at Cannes Lions
These prestigious accolades highlight the brand's innovation and creative excellence in brand storytelling.
BMW uses octopus metaphor to illustrate unified vehicle control
Now, BMW showcases the unique performance potential of the Heart of Joy in an incredible film: Octowaltz.
Hyundai combines humour and culture in new Tucson Hybrid campaign
As the latest installment in the award-winning "OKAY Hyundai" series, the spot blends humor, cultural familiarity, and savvy financial choices to show how smart savings can make room for joy — and a little flair.
Hyundai’s new hybrid ad campaign blends power and personality
Designed to show drivers that they don't need to compromise fuel efficiency in order to have the reliability, advanced technology and bold design they want, the campaign highlights the many ways Hyundai hybrids offer an ideal middle ground, and ultimately—the best of both worlds.
Hearst’s Bring a Trailer launch multi-platform campaign celebrating car culture
Developed in partnership with PMG, Hearst’s creative and media agency, the campaign is a celebration of the people who live and breathe cars, and an open invitation to join a community that shares that same passion.
Lexus reimagines modern luxury with emotion-driven campaign
For 2025, Lexus is rewriting the script and unveiling the next chapter of a story as captivating as the brand itself, The Standard of Amazing.
Hyundai’s new human-centered campaign takes a fresh approach to automotive advertising
The spot takes a bold narrative approach, bringing Hyundai’s unwavering belief in hydrogen technology to life and aligning seamlessly with the brand’s vision: Progress for Humanity.
Gracenote powers connected cars with personalized sports content
With Gracenote Nexus Auto, OEMs can seamlessly deliver highly visual and hyper-personalized sports experiences that facilitate easy access across different platforms and content types.
Kwik Fit and VCCP deliver humour to drivers via digital billboards
The digital out of home campaign uses Ocean Outdoor’s vehicle react technology to anonymously scan cars as they are stuck in queues at traffic lights, serving drivers with a joke according to the make, class, colour or fuel type of their vehicle.
Yamaha uses motocross bikes to mix milkshakes in latest activation
The brand brought to the event the 'Off-Road Milkshake' - an unconventional milkshake bar where drinks were prepared live, not with blenders, but with motorcycles tearing up the track.
Toyota GB names Hope&Glory as strategic and creative lead for UK brand campaigns
Hope&Glory won the work following a competitive pitch and will continue to build the presence and awareness of both brands through a consumer lifestyle lens
INEOS Grenadier takes on Land Rover Defender in provocative new campaign
Created by Wonderhood Studios, “Us vs Them” is fronted by a provocative OOH billboard outside a large Jaguar Land Rover dealership in London.
CarMax appoints 72andSunny Los Angeles as Creative Agency of Record
72andSunny will work with CarMax to bring to life the company’s innovative customer-centric offerings, refresh the brand, and connect with consumers in culturally relevant ways.
Spoticar launches cinematic campaign to reinvent the used car buying experience
That’s why Spoticar underscores that the real challenge isn't bravery, but trust. With its certified network and guaranteed label, purchasing a used vehicle becomes a smart, simple, and reassuring decision.
Adam&eve Berlin selected as brand marketing lead for Germany’s vehicle marketplace mobile.de
adam&eveBerlin, based in Berlin and Hamburg, will take over creative responsibility for Germany's most visited vehicle marketplace with immediate effect.
ITV and Carwow unveil addressable advertising solution for car manufacturers
Auto Match, TV’s first dedicated commerce solution in the Autos market, is powered by Carwow’s extensive first-party data. By securely matching Carwow’s audience data with ITVX’s registered users, Auto Match enables precise audience targeting.
Nissan and TBWA\HAKUHODO unveil campaign to protect endangered wildlife from road fatalities
The initiative introduces a new solution designed to help protect endangered wildlife from road accidents. As part of the project, a pilot test will be conducted, and Nissan will release a project film and interview videos on its official YouTube channel and social media platforms.
Mazda targets luxury SUV buyers with real-time programmatic DOOH campaign in Mexico City
In a market as competitive as the SUV sector, Mazda set out to position the CX-70 as the ideal premium vehicle for discerning buyers.
NAVER D2SF invests in whereable.ai startup to enhance autonomous driving technology
NAVER D2SF, the corporate venturing arm of Korean tech company NAVER, has invested in the seed round of whereable.ai, an AI-powered autonomous driving startup
Lexus partners with Just Eat for 'chef delivery' campaign to elevate home dining experience in Spain
Behind the idea is the independent digital creative agency Burns who joined the two great brands to create Chef Delivery, a campaign that helps you increase your experience of delivery at another level.
Hyundai’s new campaign highlights Sonata Hybrid’s design and efficiency
Building on the success of the acclaimed 'OKAY Hyundai' series, Hyundai and Culture Brands continue its mission to deepen Hyundai's authentic connection with the African American community.
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