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CoCo is an Austrian social media analysis platform. It helps to increase the effectiveness of advertising campaigns on social networks.

Snapchat has become the first social media platform to join the generative AI frenzy by announcing the release of its own AI chatbot called ‘My AI’ powered by OpenAI’s ChatGPT technology.

The acquisition will support dentsu’s strategy of offering integrated client solutions at the convergence of marketing, technology and consulting, uniting the group’s service offerings like never before.

AMC Networks announced it has enabled programmatic ad buying on three of its linear networks after a successful pilot last month, a significant and innovative industry first.

Pecan AI, a player in AI-based predictive analytics for BI analysts and business teams, has announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.

Blumhouse is just one of many traditionally television-and-film oriented media companies expanding into gaming. But while Blumhouse appears to be targeting mid-size independent games, other companies are taking different approaches.

MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering.

In a time where most marketers struggle to become revenue-driven, the demand for data clarity has never been more critical.

Meta recently announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to deepen connections with followers.

The acquisition further expands Accenture’s technology, consulting and regulatory services capabilities, while enhancing its ability to serve specialized banks

The initiative is an important step in Telenor’s journey to become a software and product driven company and will enable improved customer experiences and revenue growth.

Azerion is directly looking for a Sales Account Manager in London, UK

With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.

Kochava, the real-time data solutions company for omni-channel attribution and measurement, has announced that it and Machine Advertising have agreed to terms for the acquisition of Machine Advertising, a player in app marketing technology.

Retailers are looking for ways to implement generative AI in their organizations.

Nielsen, a global player in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS – Mediamätning i Skandinavien AB, have announced the expansion of the cross-media measurement service, also referred to as total measurement.

Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes.

Launched on 20th October 2020, SALTO has currently near one million subscribers, who have signed up for an offer that combines the best of French drama with iconic daily shows and exclusive all-new programmes.

This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad™ – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on CTV.

Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads.

While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.