Tagresults

amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.

The two companies have announced heir new product, RAD Visual Arts, which allows best-in-class creatives to collaborate with brands to develop cultural moments, content, and community through AI-informed visual art.

The channel is available exclusively on Loop-enabled digital-out-of-home (“DOOH”) venues through Loop’s proprietary Loop Player for businesses.

Mediahuis’ investment will allow Smooved to expand its business in the Belgian market and will support the company’s internationalisation. The investment sees Mediahuis taking further steps into the proptech market.

Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generative AI tools to help Amazon Web Service customers.

The acquisition brings one of Canada’s largest & advanced performance, data & analytics agency groups to Havas Media Group.

The migration has helped Unilever—whose over 400 brands are used by 3.4 billion people daily—become a cloud-only enterprise.

Practia will become part of Publicis Sapient, Publicis Groupe’s digital business transformation company.

For the first time anywhere, users of the Adthos Platform can generate complete audio ads from start to finish using AI technology.

Firda, the organisation that came from the merger of ROC Friese Poort and Friesland College, has entrusted the development and management of its platform to iO.

Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.

Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.

The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.

The Ocean Race launched a metaverse experience pilot today with Virtual Regatta and Accenture to engage fans and businesses in a new way with the world-renowned, global yacht race.

Mobile app experience company Airship has released new global consumer research at Shoptalk to shed light on consumer behaviors and preferences for mobile apps from retailers.

Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.

The overwhelming majority of ad-blocking software users – 250 million strong (who are actually ad-filtering users) – consent to see non intrusive online ads that adhere to the Acceptable Ads Standard, defined and approved by the independent Acceptable Ads Committee.

As the excitement around ChatGPT and generative AI continues, Apple is now reportedly actively exploring AI-based language generation concepts.

Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.

The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.

"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice.