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The world’s 50 most valuable cosmetics brands have reached a record combined brand value of $160 billion, according to a new ranking from Brand Finance, the global brand valuation consultancy.

Once a niche hobby, mobile gaming is now one of the fastest-growing forms of direct-to-consumer entertainment, drawing massive brand investment in in-app advertising (IAA).

In Gaming, the top 2% of creatives still drive a dominant 53% of total ad spend, while in Non-Gaming, that figure drops to 43%. This 10-point gap signals a shift toward broader creative testing, fatigue mitigation, and audience segmentation.

The annual study serves as a practical tool helping marketers understand the key challenges, trends and opportunities for creativity in 2025.

AANHPI adults are more digitally connected, spending 9 hours and 6 minutes a week logged on to their computers, almost an hour more than all U.S. adults.

A report by MarketsandMarkets shows that the AI agents market is anticipated to experience substantial expansion, rising from a value of $7.84 billion in 2025.

Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in the sector, rising by 15% compared to the same period last year.

Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year.

The total brand value of the world’s top 100 most valuable retail brands has risen 9% to $1.3 trillion in 2025. 36 US brands contribute 68% of the total ranking value, amounting to USD856.1 billion.

With AI increasingly automating media buying and creative selection, brands lack visibility into how their creative is prioritized—or deprioritized—by ad platforms.

Responses were collected from users who had heard or interacted with the actual ad format, ensuring that the feedback came from qualified, contextually relevant participants.

This strategic collaboration comes as part of Statistics Awareness Month and highlights PRCA’s commitment to championing best practices in research-led PR, equipping members with high-quality insights to inform and enhance their campaigns.

The AdTech industry is evolving rapidly, fueled by advancements in programmatic advertising, real-time bidding, and AI-driven analytics.

McDonald’s has become the world’s most valuable restaurant brand, with its brand value up 7% to $D40.5 billion. According to Brand Finance research, this rise is largely driven by an increase in its Brand Strength Index (BSI) score, which has climbed from 82.9 in 2024 to 90.5 out of 100, earning an AAA+ rating.

Built with perspectives from dentsu’s own Gen Z experts and insights from Imagen Insights, a qualitative research company specializing in delivering what consumers are thinking – fast.

With 70% of CTV viewers indicating they'd save products in a wishlist on their TVs to check out on another device, the study reveals a transformative shift in how viewers approach commerce – signaling a new wave of innovation for brands and streaming platforms to simplify the path to purchase on the biggest screen in the home.

These platforms have outpaced Instagram, Facebook, and Netflix, solidifying their dominance across the video landscape.

The event industry has undergone rapid digital transformation, driven by advancements in technology that are reshaping how events are planned, executed, and experienced.

Belgian AI startup Conveo has raised €5 million from Y Combinator, 6 Degrees Capital, Entourage Capital, Pitchdrive, and Syndicate One

Conveo is building the AI-powered solution, to transform the growing $120 billion global market research industry.

Netflix is projected to have over 340 million paying subscribers in 2025, with more than 600 million users benefiting from its content.