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FINOM campaign uses fax machines to call out Germany’s paperwork problem

07-05-2025 | 09:21:00
The "Faxvertising" campaign targets Germany's estimated 77% of entrepreneurs who, according to BitKom research, still use fax machines for administrative tasks, leading to significant opportunity costs.

David Beckham fronts new Pepsi campaign with a fresh take on living life fully

07-05-2025 | 09:09:04
"Thirsty For More" is Pepsi's global platform that champions the mindset of going after what you love—big or small—without second-guessing.

Short kings reign supreme in Seagram’s new cultural campaign

06-05-2025 | 08:54:06
Seagram’s Escapes is leaning into culture and challenging traditional dating norms with the launch of Short King Week, designed to celebrate confidence, individuality, and flavor, with a playful nod to one of the internet’s most iconic dating archetypes: Short Kings – men that are short in stature, but tall on swagger.

McDonald’s Saudi Arabia drops menus to prove customers know their favourites by heart

06-05-2025 | 08:05:38
To showcase the love people in Saudi Arabia have had for the brand for over 30 years. The kind of love where they don’t even need to look at the menu to order their favourite McDonald’s products.

Philippine Airlines campaign seeks to turns young girls into future captains of the skies

02-05-2025 | 06:06:00
The film stars a real Filipina Philippine Airlines pilot, proving that these dreams are not just aspirations, they are achievable realities.

Joe Public turns bone phobia into viral comedy for Chicken Licken

01-05-2025 | 06:15:00
The campaign launched with a film that focused on the plights of the bone-phobic few. It showed South Africans from different walks of life, coming together and sharing their harrowing, yet humorous, bone encounters.

Yamaha uses motocross bikes to mix milkshakes in latest activation

01-05-2025 | 06:12:00
The brand brought to the event the 'Off-Road Milkshake' - an unconventional milkshake bar where drinks were prepared live, not with blenders, but with motorcycles tearing up the track.

Star Alliance celebrates seamless journeys with jazz-inspired campaign

30-04-2025 | 09:02:32
The campaign captures the distinctive flow of a Star Alliance interline journey — where a traveller flies across multiple Star Alliance member airlines with a single booking.

Powerade celebrates the pause before greatness in new campaign

25-04-2025 | 10:22:15
The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who represent the next generation of athletes. 

World Animal Protection marks YouTube anniversary with plea to end elephant captivity

24-04-2025 | 09:43:20
But as YouTube celebrates this anniversary, World Animal Protection is calling attention to the deeper—and darker—reality behind the video's setting: the suffering of wild animals held in captivity.

Virgin Atlantic celebrates diversity and discovery with Maya Angelou-inspired campaign

24-04-2025 | 09:29:44
Featuring rare archival audio of the legendary poet, the campaign is a vibrant celebration of travel as an opportunity to embrace the world and all of our differences with an open heart and an open mind.

Virtual production company GameChanger launches in the U.S. to revolutionize new era in TV production

22-04-2025 | 06:33:00
GameChanger, a virtual production company, is expanding its global footprint and bringing its cutting-edge technology to the television industry within the U.S. market.

OREO dunks into the milky way

17-04-2025 | 09:00:26
To introduce its limited-edition Space Dunk cookies in Southeast Asia, OREO took a cosmic leap, dunking not into a glass of milk but into the vast Milky Way. Presenting the extraordinary OREO Milky Way Dunk!

Guinness unveils campaign celebrating community and connection across US states

14-04-2025 | 06:04:00
The first powerful film made in partnership with Uncommon Creative Studio, “Guinness Presents: A Lovely Day,” begins rolling out across TV, digital and social media.

Lumineux and Yard NYC get up close and hilarious in new oral care ad spots

14-04-2025 | 05:50:00
Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign.

[Marketing Week] Bob Koigi: From Spectators to storytellers: Tech turns audiences into engaged creators

11-04-2025 | 06:55:21
No longer limited to passive watching, viewers are stepping into virtual worlds, shaping narratives, and becoming active participants in storytelling.

Belgium turns pharmacy crosses red to signal blood shortages in real time

11-04-2025 | 06:12:00
That’s the premise behind ‘Green Cross, Red Cross’, a bold new collaboration between Red Cross Flanders and Pharmes, which aims to raise awareness around blood donation and prevent critical shortages by reimagining the pharmacy symbol as a new media space.

Tesco Mobile Ireland highlights value and coverage in new comedic cat ads

11-04-2025 | 06:08:00
The TTL campaign highlights how with Tesco Mobile customers get the same coverage and reliability as a big network but with the great value and service of Tesco.

INEOS Grenadier takes on Land Rover Defender in provocative new campaign

11-04-2025 | 06:05:00
Created by Wonderhood Studios, “Us vs Them” is fronted by a provocative OOH billboard outside a large Jaguar Land Rover dealership in London.

AXA’s campaign shines light on domestic violence as an insurable risk

10-04-2025 | 07:09:51
Insurance company AXA has worked with Publicis Conseil to change its insurance policies across France in order to recognize domestic violence as a risk and help women and children who are its vi

Spoticar launches cinematic campaign to reinvent the used car buying experience

09-04-2025 | 06:18:00
That’s why Spoticar underscores that the real challenge isn't bravery, but trust. With its certified network and guaranteed label, purchasing a used vehicle becomes a smart, simple, and reassuring decision.


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