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The 360 campaign kicks off with a cheeky hero spot, developed in partnership with creative agency Special U.S., that takes a playful jab at modern digital habits.

By chewing a piece of gum for just five minutes, individuals can provide a viable sample for Human Leukocyte Antigen (HLA) typing and join Gift of Life’s marrow registry — the first step toward potentially saving a life.

Titled Animal Trash Fashion, the work features animals such as sea turtles and seals entangled in plastic waste conveyed through a narrative often seen in fashion films.

Created in partnership with the VCCP’s employer brand team, the Colleague Promise articulates Co-op’s ‘Owned by You. Right by You.’ brand proposition in a colleague context, highlighting Co-op’s membership model as its unique value.

This is Velveeta’s first major creative in two years, and signals a strategic shift from the La Dolce Velveeta narrative the brand has been showcasing the last few years to highlighting something even bolder-- the drip.

The campaign, titled Wilson's Happily Ever After, brings the beloved character back into the spotlight with a heartwarming short film that follows his journey from castaway to contentment on the shores of Fiji.

The new positioning tackles a market where consumers feel they need to be car experts due to the overwhelming number of choices.

LIPSTICK brings together traditional filmmaking expertise, high-end VFX capabilities, and a growing collective of AI-native artists under one creative and technical roof.

The campaign rejects outdated tropes of austerity and lectures. Instead, it taps into Gen Z’s unapologetic relationship with money: one where indulgence and responsibility can co-exi

Heinz has served up a new omni-channel campaign centered on the insight that its irresistible taste can lose people in the moment, triggered by the food-induced dopamine that keeps Heinz fans coming back for more.

The campaign, produced by CZAR and directed by Lionel Goldstein, debuts in Germany before rolling out across additional European markets later this year.

World Food Program USA is cranking up the volume and challenging Gen Z to do the same by launching the Fill the Silence campaign.

This bold, cheeky and flavor-packed campaign is a tribute to the brand's passionate fanbase and the transformative experience of tasting Mike's Hot Honey for the first time.

With a renewed focus on what fans love most and a flavor-obsessed mindset, KFC is doubling down on what made it iconic: freshly prepared Original Recipe chicken, made with the Colonel's legendary blend of 11 herbs and spices.

Grey Mauritius, a small agency from a small island nation, brings ideas shaped by big ambition and rooted in human truths that cross borders.

Developed to champion the role of 7-Eleven as a cultural pit stop for generations, 'Roll-Up & Refuel offers an authentic look into the lives of everyday customers by celebrating two of America's popular subcultures: skateboarders by day and car enthusiasts by night.

The new “Betcha the Farm” campaign is a celebration of Canadian farmers, many of whom have been growing potatoes for PepsiCo Canada for decades.

In a world increasingly shaped by artificial intelligence, data, and automation, Absa has launched a bold new brand television commercial that redefines the intersection of technology and humanity.

To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero.

Having launched "The Original" campaign earlier this year, the brand with the Three Stripes returns to present the next iteration of its new global platform: shining a light on the trailblazing influence of the Superstar.

Quantum Fiber, in collaboration with creative-led integrated marketing agency PETERMAYER, has launched a bold new advertising campaign that puts the spotlight not on the internet itself, but on the people who use it in extraordinary ways.