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Marketing in 2025 is anything but static. Based on publications in Marketing Report since January this year, a clear pattern emerges.

This growth reflects the digital entertainment industry's fundamental transformation toward competitive gaming ecosystems where professional players, content creators, and global audiences converge to create unprecedented entertainment experiences and commercial opportunities.

Striving to be an "alternative to social media", Reddit's conversational and text-oriented engagement style gathers like-minded people, while users' highly targeted search behaviour enables brands to be discovered organically.

And while various content types have seen increased engagement across all age groups, online videos stand out in a category of their own, consuming most people's free time.

Video's transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB's "2025 Digital Video Ad Spend & Strategy Full Report."

As media fragmentation grows and performance pressure intensifies, the most effective marketers are turning to outcome-based insights to inform their strategies.

Based on a nationwide survey of 330 anglers, the report provides data-driven intelligence to help fishing brands, retailers, and marketers navigate shifting consumer behaviors in one of America’s most passionate outdoor industries.

Now operating more than 8,600 properties across 139 countries and territories- with nearly half of 2024’s additions coming from the lifestyle and luxury segments - this growth underscores Hilton’s focus on experience-led travel and premium positioning.

In 2024, global mobile app usage soared to an astonishing 4.2 trillion hours, an all-time high that powered a massive $150 billion consumer spending across mobile platforms.

As the sport continues to evolve beyond the racetrack into a global cultural phenomenon, changing fan behaviours are reshaping expectations for inclusivity, choice, and responsible enjoyment.

In particular, half (50%) feel under greater pressure from the board and 52% say the CEO is paying closer attention to marketing campaigns than they were a year ago.

Women’s football is on track to become one of the world’s top five sports by 2030, with the majority of its fanbase projected to be female, according to a new report from Nielsen Sports in collaboration with PepsiCo.

Traditional television continues to dominate the region's media landscape with $9.1 billion in revenue, but the most significant growth opportunities lie in digital transformation, particularly in streaming video and connected TV (CTV) advertising.

On average, CMOs spent 13.3 hours a month over the past year, more than 21 working days a year, so an entire month, just on troubleshooting their martech.

Located next to the brewery in Zoeterwoude, the €45 million Centre is a key part of Heineken’s global R&D network and the company’s growth and innovation strategy.

The DEPT NavigatorIQ study, launched alongside its Strategic Navigator global think tank, finds that while uncertainty is universal, people’s responses are deeply local.

YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

By leveraging YouGov and first party data sources in Havas’ AI-driven Converged operating system, the agency network has automated the audience creation process.

Social commerce rapidly evolves through live shopping, marketplace integration, and payment innovation trends.

Corona has been recognized as the most valuable beer brand in the world for the second consecutive year in Kantar's BrandZ 2025 Most Valuable Global Brands report.

Now worth more than the next three brands combined, Microsoft’s growth reflects continued strength across cloud infrastructure, AI integration, and enterprise productivity platforms.