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Bakehouse appoints Finn Partners to support Hong Kong expansion with brand strategy
This is the second time Finn Partners has been engaged by Bakehouse for brand and communications consultancy.
Spirit Airlines appoints Tombras as agency of record
Tombras will be the airline’s lead partner across creative, media, social, PR and CRM, the company’s entire marketing ecosystem.
Fleet safety startup Netradyne chooses 5WPR as Agency of Record
5WPR, an independently-owned PR firm in the U.S., has been selected as the public relations Agency of Record for fleet safety SaaS startup, Netradyne.
Inform Solutions launches Brand Launchpad Package to support startup growth
Inform Solutions, the provider of investment-ready brand foundations and strategic communications for innovative startups, has launched a new Brand Launchpad Package.
Moroccan National Tourist Office appoints FINN Partners to lead integrated marketing communications in China
With extensive experience in developing effective marketing strategies to attract outbound Chinese travelers, FINN Partners will support ONMT in PR strategies, influencer marketing, social media content, events and brand partnerships.
[Interview] Keenan Mulvaney, Group Creative Director, Ogilvy Africa
Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.
The Partnership Africa’s entry into East Africa disrupts marketing communication industry
According to all three founders, the success of the firm is attributed to the focussed approach by this talented team to deliver integrated solutions solving real problems faced by brands and businesses with a brave attitude that inspires audacity in work and clients.
How startups can leverage digital PR to facilitate due diligence
Startups often face intense scrutiny during due diligence as investors, partners and financial institutions evaluate their potential.
Finn Partners named public relations agency of record for supply chain firm Craft
Craft will work directly with Finn’s Global Supply Chain practice, a specialized team within its Technology practice that, over the span of 24 years, has worked with more than 70 brands in the supply chain space.
Edelman appoints Yuliani Setiadi as head of digital for Southeast Asia
In her new capacity, Yuliani Setiadi will lead the firm’s digital strategy across the SEA region, focusing on driving innovative solutions that build trust and deliver long-term growth for Edelman’s clients.
Edelman Singapore appoints Daniel Ko as Executive Creative Director
In this role, Daniel will bring his breadth of specialist experience to deliver Edelman’s brand of earned creative value for a diverse portfolio of clients.
Healthcare comms firm Spectrum Science acquires CrowdPharm and Hot Iron Health, strengthening its ad capabilities
The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.
[Marketing Week] Bob Koigi: Can brands use artificial intelligence responsibly?
The meteoric rise of artificial intelligence has created unique challenges and implications for business leaders who must balance AI risks, such as bias and hallucinations, and implement compliance requirements with new and evolving AI regulations.
Hydro-Québec selects Cossette as its creative, marketing and media agency
Following a rigorous tender process, Canadian energy utility company Hydro-Québec has chosen Cossette as co-lead creative agency, content agency, relationship marketing agency, media agency and one of its digital agencies.
Nancy Reyes appointed President and CEO of BBDO Worldwide
Under his leadership, the network has been recognized as one of the most consistently creative and effective agencies in the world, garnering numerous industry accolades and setting a standard for creative excellence.
Edelman scales its global production capability
Global communications firm, Edelman, has made key strategic investments to scale its global production capability, as the offering reports 6% growth year over year.
WPP sells its majority stake in FGS Global to Kite Bidco for $1.7 billion
The Transaction accelerates the value realisation for WPP from its strategic advisory businesses.
EDEN chooses Ripley PR as its agency of record to boost brand awareness
EDEN, a pioneering startup in the heating, ventilation and air conditioning (HVAC) industry, has selected Ripley PR, a global firm specializing in the skilled trades industry, as its public relations agency of record and lists Ripley's experience with the skilled trades and tech industries and with startups as the deciding factor.
Footwear brand VIVAIA selects Edelman Australia as PR agency of record
The appointment follows a competitive pitch process and builds upon Edelman’s existing base of fashion and lifestyle clients in Australia.
Ogilvy bolsters leadership team for Global Unilever business
Ogilvy has announced it is bolstering the agency’s global leadership team for Unilever.
Whiskey brand Famous Grouse appoints PrettyGreen as Global PR and Partnerships agency
Following the brand’s return to TV screens last October with a new look, its global ‘Full of Character’ campaign continues to introduce The Famous Grouse to the next generation of whisky consumers, whilst educating them on the mixability of the liquid.
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