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The National Physical Laboratory (NPL), the UK’s national metrology institute, has announced the appointment of Nelson Bostock (part of Accenture Song) as its PR and Communications agency of record under a three-year contract.

This week, Omnicom and The Interpublic Group of Companies, Inc. (IPG) have announced a merger, forming the largest advertising and marketing outfit in the world.

This strategic move reflects 5W's commitment to staying ahead of industry trends and enhancing its service offerings to meet the needs of this rapidly evolving market.

The move marks a significant milestone in the company’s journey, strengthening its local presence and networks in two of Africa’s major economic markets and established tech ecosystems.

FINN’s CLS Division has previously worked with the national governing body (NGB) for Olympic skiing and snowboarding on specific project work, focusing on U.S. athlete victory tours to increase the organization’s public visibility.

In a thrilling ascent through a sky full of competitors, Clarion Communications landed the coveted role which will see the agency elevate Cathay Pacific’s brand awareness in the UK amongst business and leisure travellers alike.

As we head to 2025, artificial intelligence (AI) is set to be at the forefront of marketing innovation.

The new partnership combines Hain’s product portfolio and comprehensive understanding of the health and wellness landscape with the strategic and creative expertise of these leading agencies.

Burson, the global communications leader purpose-built to create value for clients through reputation, has announced that Taj Reid will join the agency as global chief creative officer, effective January 8th, 2025.

In today's highly competitive business landscape, brand reputation has emerged as a key factor influencing not only customer engagement but also financial performance, particularly in the B2B sector.

Ogilvy PR will be tasked with building impactful long-term strategies and creative, attention grabbing earned first activations.

This strategic move positions Best Practice Media as a full-service agency, now offering an expansive suite of public relations services alongside its robust social media marketing and digital advertising capabilities.

Clarion, who have clients including Aldi, Cigna Healthcare, Unilever and Wickes to name but a few, secured the retained integrated communications contract through a competitive pitch process.

Chairman and CEO Yannick Bolloré, alongside members of Havas’ executive leadership team, outlined the Group’s growth strategy and financial targets in the context of its contemplated listing on the regulated market of Euronext in Amsterdam.

In a crucial shift towards sustainability, brands across various sectors are making significant strides to decarbonize their media and advertising supply chains.

The partnership marks a pivotal milestone in the agency landscape for the region as the two companies combine significant talent and experience to provide a compelling alternative to larger incumbent agency offerings.

As the current APAC chief operating officer and managing director of India, he has championed growth through a relentless focus on the firm’s clients, people and diversification of specialties and offerings across its portfolio.

In recent years, retail media has emerged as one of the fastest-growing segments of digital advertising.

Charley, previously CEO of the Institute of Advertising Practitioners in Ireland (IAPI), will oversee the association’s vision to elevate the industry’s reputation across Europe

The Lacek Group, an Ogilvy One company based in Minneapolis, will lead these efforts, working in partnership with a team at Ogilvy New York, which has served as H&R Block’s creative, brand, and PR agency since 2022.

DUO Marketing+Communications is a South Africa-based public relations and digital marketing agency that has been supporting the technology industry across Sub-Saharan Africa.