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Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.

The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.

Mobile app experience company Airship has released new global consumer research at Shoptalk to shed light on consumer behaviors and preferences for mobile apps from retailers.

The overwhelming majority of ad-blocking software users – 250 million strong (who are actually ad-filtering users) – consent to see non intrusive online ads that adhere to the Acceptable Ads Standard, defined and approved by the independent Acceptable Ads Committee.

Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.

Half of journalists cited disinformation and lack of funding as top concerns, followed by trust in journalism (40%) and lack of time to cover stories thoughtfully (33%).

New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.

They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed. 

The study follows a recent surge in interest in AI within PR practice. Despite this interest, the majority of communications leaders appear slow to grasp its potential with more than half of respondents admitting to never using the technology.

The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.

The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.

Enhanced CTV ads include those that use dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative.

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies

The study explored the nuances in video types, and how they relate to consumers’ perceptions of the brand that is advertising against this content

With its annual Digital 100 ranking, Similarweb is recognizing what it believes to be the 10 top-performing digital domains from 10 critical business categories, ranked by growth – with the top sites up by hundreds, or even thousands of a percent, between 2021 and 2022.

Smartly.io, the digital advertising platform for creative and performance marketers, has announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.

Economic uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising agency/marketer relationship.

MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.

While the UK economy is widely expected to have entered a technical recession at the end of the year, the latest Q4 2022 IPA Bellwether Report signalled another quarter of total marketing budget growth across the final three months of 2022.

Every year, brand valuation consultancy Brand Finance puts the world's biggest brands to the test, ranking brands across all sectors and countries. The 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking.

More and more consumers are turning to TikTok search over Google to find their next local boutique or restaurant.