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VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance

22-09-2020 | 08:54:22
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.

Zoox Smart Data and Kubient partner to provide premium audiences with data to advertisers

21-09-2020 | 14:39:32
Kubient and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data.

Rokt appoints Pascal Ehrsam as SVP of Marketing

19-09-2020 | 07:10:10
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.

Dynata acquires CrowdLab to grow brands and consumer research footprint

18-09-2020 | 20:08:11
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.

Samsung Partners with d’strict to create content for smart signage

18-09-2020 | 17:19:00
Samsung Electronics has announced a new partnership with design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.

Amazon announces first recipients of investments from $2 billion Climate Pledge Fund

17-09-2020 | 20:03:00
Amazon has announced the first recipients of investments from The Climate Pledge Fund: CarbonCure Technologies, Pachama, Redwood Materials, Rivian, and Turntide Technologies.

Global advertisers unveil a new approach to cross-media measurement

17-09-2020 | 14:12:43
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.

SEMrush acquires Poland's SaaS PR tech startup Prowly

17-09-2020 | 10:50:00
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.

Video ads and brand experiences lead to more purchases than ads alone, study

17-09-2020 | 08:06:00
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.

Disney expands into Europe

16-09-2020 | 20:34:18
Disney+, the highly anticipated streaming service from The Walt Disney Company, has launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg.

Amazon Music launches podcasts for customers across U.K and Germany

16-09-2020 | 20:27:00
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.

Germany ad agency Evvolution launches to connect clients with mobile audiences

16-09-2020 | 12:36:00
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.

HP advances sustainable printing with Managed Print Service

16-09-2020 | 08:34:00
HP has rolled out the planet’s most comprehensive carbon neutral Managed Print Service offering for HP-branded devices

Verizon Media launches OTT Smart Auction to bring real-time demand to OTT publishers

15-09-2020 | 15:01:00
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers.

Arcesium extends financial technology footprint into Europe

14-09-2020 | 12:39:00
Arcesium LLC, a global financial technology and professional services firm has expanded its footprint into Europe, opening a new office in London.

UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion

11-09-2020 | 12:56:00
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.

Apple extends clean energy footprint in Europe

10-09-2020 | 15:21:00
Apple has announced it will invest in the construction of two of the world’s largest onshore wind turbines, a source of clean, renewable energy that will bring its supply chain and products one step closer to carbon neutrality.

Locala deepens its location and audience insights offering with Unacast data integration

12-08-2020 | 10:30:00
With this global partnership, Unacast’s location and audience data will feed into the Locala platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC.


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