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Half of brands will have failed to unify customer engagement channels by 2022, Gartner report
Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.
[Vacancy] MeMo² is looking for a Python Data Analyst (Groningen - part time)
MeMo² is directly looking for a Python Data Analyst (Groningen - part time)
Kantar and Google launch independent Brand Lift measurement of YouTube ads
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.
GroupM partners with Unilever to launch first of its kind ethics tool
GroupM, WPP’s media investment group, has announced the launch of the industry’s first tool to operationalize data ethics.
[eMarketer] Smartphones lead in consumption of digital media among US adults
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
Mastercard pledges net zero emissions, innovates for collective climate action
Mastercard is furthering its commitment to create a more sustainable and inclusive digital economy, with a pledge to reach net zero emissions by 2050.
BMG selects Google Cloud to enhance service to artists and songwriters
Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.
Apple launches racial equity and justice initiative projects to challenge systemic racism
Apple has announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of colour.
VMLY&R COMMERCE promotes Debbie Ellison to Global Chief Digital Officer
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.
Incentro: Not even a pandemic can stop fifteen consecutive years of growth
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.
Havas Media launches Havas Market e-commerce offering
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit.
Logitech unveils innovations to boost video conferencing
Logitech has raised the bar on the video conferencing industry with a next generation portfolio of appliance and PC-based solutions that work with today’s video conferencing services such as Microsoft Teams and Zoom.
UK's Synamedia partners with Akamai to speed pirate take downs
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
Sony introduces new video streaming and content creation tools
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.
[Column] Harvin Gupta: The demise of the third-party cookie is an opportunity not a challenge
As all the major browsers continue plans to phase out the third-party cookie, anxiety continues to grow among advertisers that are looking for new ways to engage valuable customers directly.
Zoomd launches SaaS campaign management platform targeting advertisers
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the marketing tech user-acquisition and engagement platform, has announced the launch of its self-serve SaaS version of its platform.
Deluxe acquires UK's Sundog Media Toolkit
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).
Logitech named to the Dow Jones Sustainability Index Europe
Logitech International has been named for the first time to the Dow Jones Sustainability Index (DJSI) Europe, in recognition of its commitment to sustainable business practices.
Fashion tech startup uSizy helps UK retailers brace for record sales of £28 billion this Christmas
In the wake of recent retail closures across the UK, fashion technology startups are delivering much-needed innovation to help merchants maximise online sales and optimise unprecedented digital demand this Christmas.
GoodHabitz selects digital agency Dept to drive marketing and data strategy
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
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